E-Commerce Specialist

Who we are Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists, and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape. The opportunity The eCommerce Specialist is responsible for the seamless execution of content, merchandising, and promotional updates across the website and app. Acting as the key operational owner of day-to-day digital touchpoints, this role ensures the brand’s product stories are brought to life with accuracy, agility, and commercial intent. They will partner cross-functionally with Design, Studio, Merch, Planning, Digital Marketing and CRM to support high-impact campaigns, ensure the site is always optimised and up to date, and continuously seek ways to improve the customer journey, conversion, and product discoverability. Key responsibilities Website & App Content Management Own the daily execution of homepage updates, content modules, release launches, and promotional refreshes across both web and app Brief and manage creative asset requirements for all website and app placements Ensure all content is aligned to GTM and marketing calendar, brand standards, and UX best practice Site Merchandising Merchandise key product listing pages (PLPs) based on performance data, newness, margin, and internal stakeholder priorities Action merchandising briefs and requests from Merch, Planning, Digital Marketing and CRM Create and maintain promotional and seasonal collections in line with campaign requirements and SEO guidelines Delegate to the eCommerce Assistant as needed eCommerce Product Coordination Action eCommerce objectives in the “Products Not Live” report and work cross-functionally to resolve product delays and visibility issues Support execution of Not For Sale initiatives and App exclusive product programs, including updates, tracking, and reporting Manage the set‑up and go‑live process for raffles and product releases Optimisation & Projects Drive conversion and UX enhancements through execution of A/B tests across homepage and product upsell zones Contribute to larger optimisation and re‑platforming projects; lead smaller enhancements independently Maintain oversight of core site hygiene tasks including 404s, link audits, and navigation accuracy Analytics & Reporting Support weekly and campaign‑based eCommerce reporting on site metrics, merchandising performance, and product performance Use data to identify improvement opportunities and inform content prioritisation Leadership & Team Development Lead, coach, and mentor the Ecommerce Assistant to build capability in day‑to‑day site operations, product uploads, and campaign execution Delegate tasks effectively, ensuring clear priorities, timelines, and quality standards are met Foster a collaborative and proactive working relationship across the Ecommerce and Digital teams Conduct regular check‑ins to guide performance, set goals, and provide constructive feedback Skills & Experience Minimum 2–3 years’ experience in an e‑commerce, digital marketing or online retail role Strong understanding of online customer journey, conversion funnels and e‑commerce best practice Hands‑on experience with Shopify or Magento Confident managing product catalogues, pricing updates, inventory syncing and SKU hygiene Ability to optimise on‑site merchandising, product recommendations and category layouts to drive conversion Strong working knowledge of Google Analytics / GA4, UTM tracking and performance dashboards Ability to brief and coordinate digital creative (homepage assets, EDM banners, product photography and campaign rollout) Understanding of e-commerce logistics, fulfilment workflows, delivery timeframes and returns processes Strong commercial awareness — ability to analyse sales data, margin, sell‑through and customer behaviour High level of accuracy and attention to detail across product setup, pricing and promotional execution Strong communication skills and ability to work cross‑functionally with marketing, buying, retail and warehouse teams Proactive self‑starter who can work autonomously, troubleshoot issues quickly and continuously improve online performance Apply now There has never been a more exciting time to join Culture Kings as we expand, innovate, and continue to be the most sought‑after streetwear retailer on the market If this is the opportunity you’ve been waiting for, we want to hear from you. Please apply now with your CV outlining your experience and why you believe you are the right fit for the role. Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better. #J-18808-Ljbffr