Content Manager

As our newContent Manager, you'll play a key role in shaping howSPT Labtechcommunicates its innovations to scientists worldwide. You'll transform technical insights into compelling digital content that strengthens our brand, drives awareness, and supports demand-generation across a range of channels. In this role, you'll collaborate closely with product, digital, and commercial teams to plan, create, and optimise content that engages defined personas and supports strategic campaigns, particularly within the rapidly evolving Genomics market across multiple channels. You'll support the Marketing Director and Digital Manager in driving and delivering integrated global marketing and digital campaigns. If you're a creative, data-driven marketer who enjoys turning complex ideas into clear, impactful stories, we'd love to hear from you. About us Based in Melbourn, Cambridgeshire, United Kingdom. SPT Labtech makes products that transform the way scientists work. For decades, our expert scientists, engineers and business innovators have provided scientists with world-leading, innovative solutions for liquid handling, sample preparation, and sample management that help accelerate research and make a real difference to human health. We work collaboratively with our customers, building trusted relationships that enable us to deliver exceptional, personalised experiences designed for real-world challenges in the lab. Want to be part of a team that's truly making a difference? Your key responsibilities will include Content & Digital Campaign Development Work closely with product managers to translate product offerings and value propositions into clear, compelling content that supports targeted campaign activity. Create high-converting content and digital assets, including landing pages, emails, nurture tracks, social content, and gated resources to support lead-generation with a strong focus on the Genomics market. Utilise SEO insights to guide content creation and optimisation to maximise organic engagement and high-intent traffic. Campaign Strategy Partner with the Digital Manager to contribute to campaign planning, including audience segmentation, channel selection, messaging frameworks, and content asset mapping. Use persona insights and value-proposition frameworks to create personalised content that strengthens brand awareness and supports lead-generation objectives. Digital Platforms & Channel Optimization Create content tailored for digital channels, including SEO, paid media, social media, email, and third-party advertising platforms, ensuring it is optimised to maximise engagement and conversion. Ensure content aligns with platform requirements and best practices to improve performance. Essential Skills & Attributes Experience in creating content and digital assets across multiple formats and channels. Strong copywriting and editing skills tailored to defined personas and buyer-journey stages. Ability to utilise SEO insights and data to develop and optimise content. Confident using social media for engagement and inbound traffic generation. Ability to collaborate with cross-functional teams to support campaign strategy. Strong organisational skills and ability to meet deadlines. Proactive, innovative, and eager to develop new skills. Desired Skills & Attributes B2B content marketing experience in Life Sciences, Engineering, or Manufacturing. Understanding of marketing automation platforms (e.g., HubSpot) to support content-driven automation, segmentation, and personalisation. Proven project management ability and experience working with agencies. Ability to communicate and influence at all levels. Experience using Adobe Creative Suite. Our commitment to you You'll be working with talented professionals in a motivated and driven team. We offer a competitive salary package and comprehensive, valued benefits, including private medical insurance, a generous pension plan, and an annual discretionary bonus. We embrace diversity and inclusivity, regardless of race, ethnicity, gender, gender identity, sexual orientation, physical ability, or family status. We prioritise supporting our employees' diverse needs as we strive for excellence together. If the above resonates with you, apply with an up-to-date CV and be a part of our journey to reshape the future of science. #J-18808-Ljbffr