Digital Optimisation

Join to apply for the Digital Optimisation & Personalisation Specialist role at Tabcorp . Make every customer moment count. At Tabcorp, we’re on a mission to put customers at the heart of everything we do. For our Marketing, Digital, Brand and PR teams, that means evolving with them, anticipating needs, personalising experiences, and delivering campaigns that resonate nationwide. We don’t just hire experts. We hire innovators and problem‑solvers who want to lead the market and make magic happen for everyday Australians. What You’ll Do As our Digital Optimisation & Personalisation Specialist, you’ll be the driving force behind personalised customer experiences across our digital platforms. You’ll bring expertise in digital publishing, content management, and optimisation, with a track record of delivering effective personalisation strategies. Detail‑oriented and analytical, you’ll play a key role in driving our continuous test‑and‑learn programme to improve how customers connect with our brand. This role requires the successful candidate to work Tuesday – Saturday. Key Accountabilities Oversee the creation, curation, and publication of high‑quality digital content across Tabcorp’s web, app, and retail digital signage environments. Manage the end‑to‑end content lifecycle, ensuring timely publication and relevance. Lead the development and execution of personalised content strategies to enhance user experience and drive audience engagement. Utilise data‑driven insights to identify opportunities for personalisation and recommend improvements. Stay updated on industry trends and emerging technologies related to digital publishing and personalisation. Monitor and analyse key performance indicators (KPIs) related to content engagement, experimentation, and personalisation effectiveness. Build activities and experiences within Adobe Target. Provide regular reports and insights to stakeholders, recommending adjustments to optimise results. What You’ll Bring Proven experience in digital publishing, content management, and personalisation. Deep expertise in the Adobe stack – especially Target, Analytics, and AEM. Strong analytical mindset with a knack for turning data into decisions. Excellent communication and stakeholder engagement skills. A passion for innovation and customer‑centric thinking. Ability to juggle multiple priorities in a fast‑paced, dynamic environment. Strategic execution skills translating big ideas into measurable outcomes. A digital‑first mindset. What You’ll Get Extra leave options including 5 bonus days annually, cultural and volunteer leave, and 18 weeks of parental leave. Access to corporate discounts and our leading health & wellbeing app. Monthly social events, competitions, awards, and free tickets to entertainment experiences. About Us Tabcorp is Australia’s leading gambling entertainment company. Our 3,000+ team is as diverse as Australia itself. Our people drive the iconic, home‑grown, world‑class brands TAB, Sky Racing and MAX. As an ASX‑listed company, we’re proud to shape our industry for the better. Apply Now Now is the time to join Tabcorp The start of a new, exciting chapter in our long history. We have a dynamic CEO in Gillon McLachlan and we’re building a winning culture by bringing our office‑based teams together onsite every day. We value flexibility – like adjusting start or finish times or working remotely when required – however we believe being together is key to our success. We’re committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will: Foster a respectful and inclusive working environment within your team; Support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces. We welcome applications from candidates with visible and non‑visible disability, or with any workplace accessibility requirements. Please reach out via should you require any accommodations or adjustments to ensure your full participation in our recruitment process. Tabcorp is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant. #J-18808-Ljbffr