Marketing Automation Analyst

Are you committed to bringing your best to life every day? At Acenda, we draw on over 135 years of heritage to empower a brighter future with security and confidence.Our values-driven business strives for high performance and growth as we look towards the future. As part of the global Nippon Life Group, we will enhance our capabilities and further strengthen our enduring commitment to putting customers at the heart of everything we do. And to support our partners to do the same. We believe that when people have the support, clarity, and confidence they need, they can do their best work and build a future they’re proud of. We encourage our people to take life on – inside and outside of work – to grow and make a real impact for our customers, partners, and each other. The role We currently have an opportunity to join our Customer and Experience and Marketing team as a Marketing Automation Analyst in a 9-month fixed-term contract position. This opportunity is open to work from our Melbourne office in conjunction with our hybrid work from home options. The Marketing Automation Analyst plays a critical role in designing, executing, and optimising automated marketing campaigns that drive customer engagement. This role bridges marketing strategy and technical execution by leveraging data, segmentation, and platform capabilities to deliver personalised experiences across our digital channels.The analyst ensures campaign accuracy, monitors performance, and provides actionable insights to improve effectiveness. By collaborating with cross-functional teams, the Marketing Automation Analyst supports scalable marketing operations and contributes to continuous improvement in customer lifecycle management. Accountabilities: Design and optimize automated journeys across email, SMS, and digital channels to support customer lifecycle engagement, retention, and conversion goals. Manage and maintain marketing automation platforms, ensuring data accuracy, system integrity, and seamless integration with CRM and analytics tools. Collaborate with marketing, data, and digital teams to translate campaign objectives into actionable automation strategies using segmentation, triggers, and personalization. Ensure compliance with privacy regulations and internal governance standards, including consent management, data handling, and audit readiness. Monitor campaign performance and drive continuous improvement through A/B testing, reporting, and actionable insights that inform future campaign design. About you Tertiary qualifications in relevant discipline desirable (Mathematics, Science, Statistics) SQL coding experience is essential Minimum two years’ experience using Marketing Automation platforms like Salesforce Marketing Cloud, Braze, HubSpot, preferably Salesforce Marketing Cloud AMPscript experience is preferred Experience with reporting and data visualisation tools such as Tableau or Microsoft Power BI is preferred Bringing our best to life - why join us? We do work that makes a genuine difference to our customers, partners and community. We have a supportive, inclusive and flexible team culture, including hybrid working. We support your growth and development, and careers across our business units and teams that are as unique as our people. We reward and celebrate our successes, through our incentive and recognition programs. We offer tools, resources and benefits to support your wellbeing, including additional lifestyle leave and our Family Life hub. We connect and celebrate our diversity at work through our social committees and employee groups, and we contribute to our community with paid volunteer leave and through our Reconciliation Action Plan and sustainability commitments. We celebrate the diversity of our customers and community, and we embed diversity, equity, inclusion, and belonging into how we do business. We encourage applications from people of all backgrounds, cultures, experiences, and identities.Should an applicant be the preferred candidate, background checks (including Federal Police Checks, Employment checks, ASIC banned and disqualified persons and Bankruptcy checks) will be completed prior to the candidate's employment being confirmed. The outcomes of the background checks do not automatically bar candidates, however they will be assessed against the inherent requirements of the position. #J-18808-Ljbffr