Senior Manager Brand Product

Join to apply for the Senior Manager Brand Product role at News Corp Australia 1 day ago Be among the first 25 applicants What's the role? The Senior Manager – FnL is responsible for driving product strategy and delivery across News Corp Australia’s lifestyle brands, including Taste, Australian Best Recipes, Escape, and Body + Soul. This role focuses on initiatives that grow audience engagement, increase revenue, and strengthen brand positioning. Key Responsibilities Product Strategy & Roadmap: Drive the strategic vision and roadmap for FnL lifestyle brands, ensuring initiatives align with audience growth, engagement, and revenue objectives. Quarterly Planning & Delivery: Drive the ideation, planning, and briefing of quarterly product roadmaps (Q26), creating detailed product briefs, prioritising initiatives based on performance insights, commercial drivers, and market trends. Data-Driven Decision Making: Analyse audience behaviour, commercial performance, competitor activity, and broader market trends to inform product recommendations and optimisation opportunities. Collaboration with Technical Product Teams: Partner closely with TDD Product Managers to define requirements, guide UX and design considerations, and ensure smooth delivery of product initiatives. Editorial Partnership: Work with editorial teams to ensure product developments support content strategy, improve storytelling, and enhance the user experience. Commercial Integration: Collaborate with commercial teams to maximise revenue opportunities, integrate commercial objectives into product planning, and measure outcomes. Marketing Alignment: Coordinate with marketing teams to ensure product initiatives support campaigns, audience acquisition, and engagement strategies. Continuous Improvement & Innovation: Identify opportunities to enhance existing products, develop new offerings, and introduce innovative solutions that strengthen brand position and audience engagement. Who are you? Proven Product Management Expertise: Demonstrated experience managing digital products, ideally in media, publishing, with a strong track record of delivering audience growth and revenue impact. Audience-Centric Mindset: Deep understanding of user behaviour, engagement metrics, content consumption patterns, and how to translate insights into practical product solutions. Commercial Acumen: Ability to balance audience and revenue objectives, identifying opportunities to integrate commercial strategies into product initiatives without compromising user experience. Strategic Thinking & Roadmapping: Skilled at creating clear, actionable product roadmaps informed by performance data, market trends, competitor analysis, and organisational priorities. Cross-Functional Collaboration: Experience working closely with editorial, commercial, marketing, and technical teams, translating complex requirements into actionable plans while maintaining stakeholder alignment. Technical Awareness: Comfortable partnering with technical product teams to understand UX, design, architecture, and delivery considerations, and translating these into practical product requirements. Data-Driven Decision Making: Strong analytical skills, with the ability to interpret complex data sets, generate insights, and make informed product recommendations. Innovation & Problem Solving: A proactive approach to identifying gaps and opportunities, with the ability to design innovative product solutions that strengthen brand positioning and enhance audience engagement. Communication & Influence: Exceptional written and verbal communication skills, capable of influencing stakeholders at all levels and clearly articulating product vision, priorities, and outcomes. Project Management & Execution: Demonstrated ability to manage multiple initiatives simultaneously, ensuring timely delivery, high quality, and measurable impact. News Benefits Exclusively ours - Access to publications and products from across the News Corp family Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave. Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition Financial wellbeing - Support on making the most of your money Perks & discounts - Exclusive offers across a range of products and services Giving back - Make a difference to our communities. Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms Who are we? We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek. Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields. What’s next? Apply now or for more information on careers at News Corp Australia visit Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know. If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section. Job Specifications Category: Free News & Lifestyle Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Media Production #J-18808-Ljbffr