Head of Growth Analytics

vor 2 Wochen

City of Melbourne, Österreich Crypto.com Vollzeit

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands‑on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI‑driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth. Responsibilities Leadership & Strategy Define and own the marketing intelligence roadmap. Build and lead a high-performing team of analysts, engineers, and data scientists. Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions. Measurement & Modelling Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches. Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality. Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy. AI, GenAI & Automation Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation. Introduce Generative AI (GenAI) solutions for: Automated campaign insights (“explain spend efficiency by channel in natural language”). Dynamic customer journey clustering to identify emerging cohorts. Generating personalized marketing narratives and creative testing at scale. Build a culture of automation where insights flow seamlessly into marketing strategy and execution. Data Infrastructure & Governance Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery. Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations. Reporting & Insights Develop and maintain high-impact dashboards in Tableau. Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives. Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity. Requirements Proven operational track record in analytics and data science, with extensive experience in marketing measurement. Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau Strong background in data governance, compliance, and privacy frameworks. Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations. Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred. #J-18808-Ljbffr

  • Head of Growth Analytics

    vor 2 Wochen

    City of Melbourne, Österreich Medium Vollzeit

    We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands‑on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks,...

  • Head of Growth Analytics

    vor 2 Wochen

    City of Melbourne, Österreich Medium Vollzeit

    A leading technology firm in Australia is seeking a Head of Marketing Intelligence to drive marketing measurement and analytics strategy. This senior leadership role involves building scalable models, deploying AI-driven solutions, and leading a high-performing team to optimize customer growth. The ideal candidate has proven experience in analytics,...

  • Head of Growth Analytics

    Vor 3 Tagen

    City of Melbourne, Österreich Crypto.Com Vollzeit

    A leading fintech company is seeking a Head of Marketing Intelligence to lead their marketing measurement and analytics strategy. This role is pivotal for driving marketing performance and requires expertise in analytics, data science, and strong communication skills. The ideal candidate will build frameworks for customer growth through innovative AI-driven...

  • Head of Digital Analytics

    Vor 3 Tagen

    Council of the City of Sydney, Österreich Trkkn Vollzeit

    A leading tech firm in Sydney is seeking a Head of Digital Analytics to lead their digital analytics department across Australia and New Zealand. This Director-level position focuses on driving business growth and executing strategic vision in a fast-paced environment. The ideal candidate has proven experience in digital analytics consulting and strong...

  • Head of Data

    Vor 5 Tagen

    City of Brisbane, Österreich Talenza Vollzeit

    Head of Data & Analytics (BBBH17746) Brisbane, Australia Head of Data & Analytics Talenza’s client, a leading financial services organisation, is seeking a Head of Data & Analytics to lead their enterprise Data & Analytics function. Location: Open to candidates in Sydney, Melbourne, Brisbane, Perth, or AdelaideType: Permanent About the Role You’ll shape...

  • Head of Insights

    vor 1 Woche

    City of Melbourne, Österreich Leonardo.Ai Vollzeit

    A cutting-edge technology company in Melbourne is seeking a Head of Insights to lead its analytics team. You will design systems for data-driven decision-making and develop a cohesive insights strategy across product and marketing teams. The ideal candidate will have extensive experience in analytics leadership and possess strong technical abilities. This...

  • Head of Digital Analytics

    vor 2 Wochen

    Council of the City of Sydney, Österreich Sevenwest Vollzeit

    The Opportunity We're looking for a driven Head of Digital Analytics to join our team and lead the end-to-end delivery of digital analytics projects within SWM's sales division with a strong focus on generating strategic insights to drive our commercial strategy and boost revenue growth. In this role you'll work closely with the Revenue Management team and...

  • Head of Quantitative Analytics

    vor 24 Stunden

    City of Melbourne, Österreich Dabble Vollzeit

    Join to apply for the Head of Quantitative Analytics role at Dabble Dabble is a global online gaming business with a heartbeat, driven by our community. We're redefining what betting looks like – bringing the community, the chat and the passion of real fandom into one place. We are where social media meets wagering in a way players have never seen before....

  • Remote Head of Quantitative Analytics

    Vor 5 Tagen

    Albury City Council, Österreich Dabble Vollzeit

    A global online gaming company based in Albury is seeking a Head of Quantitative Analytics to establish and lead a high-performing team. This senior leadership role involves developing innovative pricing models and mentoring team members to achieve strategic goals. With a starting salary of $220,000 plus benefits, this position offers a unique opportunity to...

  • Head of Data Insights

    Vor 5 Tagen

    Council of the City of Sydney, Österreich at Vollzeit

    We are looking for an influential and commercially minded Head of Data Insights & Analytics to join a progressive financial services organisation undergoing significant digital and customer‑led transformation. In this pivotal role, you will lead the development of enterprise‑wide insight, analytics, and performance intelligence, ensuring leaders have the...