Marketing Data Analyst

Join to apply for the Marketing Data Analyst role at AMP . Help people create their tomorrow, while you create yours. We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 175 years. If we do our job well, we genuinely add to the prosperity of our country and its people. How will you make an impact This role plays a critical role in enabling data‑driven marketing strategy at AMP. By extracting and interpreting actionable insights from complex customer and campaign data, this role helps shape and optimise lifecycle marketing initiatives across AMP's business units. This role is pivotal in improving the quality, efficiency, and effectiveness of marketing activities by identifying opportunities for more targeted segmentation, better customer journey experiences, and enhanced campaign performance. By proactively contributing to the continuous improvement of marketing analytics processes, the analyst helps AMP maintain a competitive edge in delivering compelling, customer‑centric solutions. What you will bring to the role Previous experience in a marketing analytics, customer insights, or data analysis role, preferably within financial services, retail, or similar data‑rich industries Tertiary qualifications in a quantitative field such as statistics, mathematics, business analytics, marketing, or a related discipline Demonstrated expertise with analytics and visualisation tools, particularly Jupyter notebooks and Power BI. Experience with Customer Journey Analytics, SQL, Python, and other relevant tools highly regarded Proven ability to perform data wrangling, cleansing, and preparation of large and complex datasets for analysis Strong experience with customer segmentation, campaign analysis, and insight generation to support marketing strategy Track record of presenting analytical findings and recommendations to senior stakeholders, with an emphasis on data storytelling and influence Familiarity with data privacy, security and governance principles, especially as they relate to customer and marketing data Experience working in a cross‑functional environment, collaborating closely with marketing and product teams Why we think you'll love working at AMP Doing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it. We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work. In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work. Whether it's through our first‑class leaders who are invested in you and your success. Through year‑round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. We believe in the power of inclusion and diversity We're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged but also leads to better connections with our customers. We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website. Ready to create your tomorrow? If you're someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career‑defining moments, create your own tomorrow. Don't procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date. Looking forward to meeting you. Seniority level Associate Employment type Full‑time Job function Information Technology #J-18808-Ljbffr