Sales Development Representative

Are you ready to build the future of performance health? PILLAR Performance ('PILLAR'), is a leading Australian sports nutrition company, launched in June 2021. We produce a line of globally leading performance health supplements fit for purpose for the greatest athletes in the world. Since our launch into the market in June 2021, PILLAR is now used by over 100 professional sporting franchises, including teams within the NBA, NFL, AFL, NRL, Olympic programs, World tour cycling teams, the NN Running team and a growing number of elite endurance athletes globally. Our products are sold via both direct, retail and distribution agreements throughout the world. We’re looking for a Sales Associate / Sales Development Representative to join our team at a pivotal growth moment. You'll support our rapid expansion into Australia's fitness and wellness retail community, working closely with the VP of APAC Sales to build relationships, drive revenue, and represent PILLAR at events across the country. This is a hands‑on, customer‑facing role ideal for someone with early sales experience who thrives in a fast‑paced, high‑performance environment with a personal passion and understanding for the run, cycling or fitness industry. Day‑to‑Day Responsibilities Qualify and manage inbound retail leads : Identify, engage, and nurture all retail opportunities across ANZ. Initial outreach to new prospects : For accounts that have inbounded you may be asked to qualify via email, phone, and in‑person outreach to build new partnerships. Field and Community Activations : Champion our brand activations around Australia ranging from individual retailer, community to major event activations. Approx with 1–6 activations, expos, and/or in‑person retail visits per month (more during peak event periods) to strengthen relationships, activate PILLAR. Support onboarding and activation : Support our sales team to help new retailers get up and running quickly, ensuring they're set up for success. Brand representation at events : Confidently communicate the PILLAR proposition, distribute promotional materials, and educate fitness community audiences. Capture market insights : Gather feedback from retailers and consumers to improve our offerings and customer experience. Cross‑functional collaboration : Work closely with operations, marketing, and sales leadership to escalate issues, share learnings, and drive results. Key Role Competencies End‑to‑End sales cycle support : Confidence to be able to support everything from first contact to account activation and revenue growth. Executional excellence : Deliver clear, measurable results, even when faced with challenges. Brand ambassador mindset : Confidently represent PILLAR at major events and activations communicating our mission, engaging authentically with communities, and leaving a lasting impression. Clear, confident communication : Able to adapt messaging to diverse audiences - whether it's an endurance run store, fitness entrepreneur, gym owner, or event attendee. Sales acumen and commercial instinct : Understand how to build partnerships that drive value for both PILLAR and our retail partners. Technology fluent : Able to use a CRM Hubspot, and communications tools including G‑Suite, SLACK fluently. Who You Are? You take ownership : You’re a self‑starter who "sweeps the shed," taking pride in the small details that build championship teams. ♂️ You live and breathe fitness & wellness : You’re in your Hyrox, Marathon, Crossfit, Cycling, Run Club or Triathlon era and understand the athlete mindset and can connect with them authentically and love building community. ✅ You’re results‑driven : You track your KPIs (fitness, professional, personal), push yourself to hit goals, and are always looking to level up. You've worked in sales : Ideally in a B2B environment like a tech startup, but we'll also love B2C like a retail store as we can teach you the systems.