Head of Brand

Get AI-powered advice on this job and more exclusive features. At Urban List, we’re building something special — a New Era of culture-shaping creativity. We’re looking for a Head of Brand & Studio who’s ready to define how we show up in the world . If you're a creative leader who can move culture, scale ideas, energise creators, and elevate a brand loved by millions… this is your moment. The Gig As our Head of Brand & Studio, you’ll own Urban List’s creative vision end-to-end. You’ll shape the ideas, the visuals, the voice, and the cultural energy that make U:L feel distinctive, premium and deeply relevant to the people who live like it matters. This is a role for a system-building visionary — someone who can dream big, pitch boldly and build the creative engine that turns concepts into high-impact content, campaigns and IP. What You’ll Lead Creative Direction & Brand Elevation - Define our creative identity and raise the bar across every touchpoint — organic content, commercial campaigns, video, editorial, social and beyond. Studio Leadership & Operational Excellence - Run our hybrid studio of internal makers and external creators. Build workflows that scale, uplift margins and keep the work sharp, efficient and unmistakably on-brand. Commercial & Creative Firepower - Partner with Sales and Client Experience to shape pitch-winning concepts that deliver cultural relevance and commercial impact. Back every brief with insight, strategy and storytelling power. Future-Focused Innovation - Stay ahead of trends, platform shifts, audience behaviours and new creative formats. Lead our evolution into AI-enhanced, audience-first, culturally-driven content. What Success Looks Like A brand that’s distinctive, premium and consistent across every platform Campaigns that win pitches, retain clients and outperform expectations A high-performing studio that’s energised, empowered and tightly run Smooth, scalable production workflows with strong commercial outcomes U:L cemented as a go-to creative partner for culture-led storytelling What You Bring You’ve spent 10+ years leading creative in brand, media, content or studio environments — and you’ve delivered work that drives culture and commercial results. You’re equal parts creative director, content thinker, systems builder and collaborator. You know how to lead talent, inspire teams, uplift standards and build a studio that delivers its best work on repeat. You’re fluent in culture, obsessed with audience-first creativity, and confident directing across video, social, editorial, design and experiential. Most importantly: You believe in creativity that matters — creativity that moves people, makes impact and builds brands people genuinely love. If you want to lead something meaningful and build creative systems that truly shape culture… we’d love to hear from you. Application Process Send a cover letter, your CV + a folio or relevant work samples to . Applications close on 15 December 2025 (unless we find our unicorn sooner). We expect this position will generate a lot of interest from some very talented individuals, and we will only consider applicants who follow the specified application process. Why U:L We're a company built on purpose, connection, culture and creativity. We’re at a pivotal moment — scaling our storytelling, sharpening our brand and redefining what the next decade of Urban List looks like. Urban List is your friend with cred. The one you trust for the real, insider intel on the places and faces truly making culture tick. We’re here to share the good stuff—tried and tested— so you feel confident in your choices, turning scrolling into stepping out without a second guess. We go beyond recommendations — real voices, real stories and real experiences pulling you closer to community. For us, the good life isn’t about chasing exclusivity or trends; it’s about finding the moments that matter, being in good company, surrounded by the people and places that make life full. We’re #1 for culture seekers who live like it matters — the curious souls with wide-open minds who don’t just pass through but dive in, contributing to the world around them and shaping the culture we want to see. What It’s Like to Work Here Let’s just say the vibes are strong. You’ll join a team who back each other, love what we do and show up with purpose. Creative Freedom – help lead the evolution of a brand with enormous cultural recognition — real influence, real scale, real impact. Work Flex Your Way – our hybrid setup is built for flow, focus and creative thinking, giving you space to imagine big and execute well. Flexi Public Holidays – take the days that matter to you Creative Spaces – beautifully designed, collab-friendly offices in every city Connection Beyond Borders – work with exceptional creative and content talent across Australia, New Zealand and Singapore. Learning & Development – grow your skills, fuel your passions and lay the foundations for your future career — starting with where you shine today Share the Mic – bring your voice, face or story to the spotlight through our brand channels and industry presence. Street Cred – working at Urban List never hurt nobody — trust us Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Media Production We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr