Head Of Brand

If you live all things creative, can spot a scroll‑stopping piece of content a mile away and have a proven track record of turning product campaigns into breathtaking results — we want to talk to you We're The Oodie , the Aussie‑born comfort brand taking the world by storm. We make people ridiculously happy and unapologetically cosy, and we're looking for a Head of Brand to lead our global creative vision. This role reports to the CEO and sits on our leadership team – the Cloud Crew. It all started with the wearable blanket – now we are on a mission to make the most snuggly, cuddly, softer‑than‑soft comfort wear in the world. What You’ll Be Doing Championing and protecting The Oodie brand identity, ensuring everything feels unmistakably Oodie. Dreaming up bold, scroll‑stopping ideas that grab attention and spark joy across campaigns, socials, and promos. Leading and mentoring our talented brand team to deliver best‑in‑class storytelling. Managing a team of 7–10 people with proven leadership experience. Overseeing photoshoots, content production, and creative direction from concept to final cut. Collaborating closely with Performance Marketing, Product, and eComm to align creative magic with commercial impact. Participating in the Charity & Community team to give back and make a difference. Monitoring brand and content performance metrics to evolve strategy and stay ahead of trends. Crafting a cohesive brand messaging framework that effectively communicates our unique value proposition to various target audiences. Bringing together strategy, creativity, and insights to translate bold brand plans into brilliant executions that beat the competition. Working closely with the CEO and Cloud Crew to drive cross‑functional collaboration, innovation, and business growth. Shaping and strengthening our digital presence, leading an always‑on social and content strategy that stands out in a busy world. Managing creative output cost‑effectively, balancing quality with efficiency to create high‑impact content. Overseeing the Creative Team to ensure the upstream vision flows through and is delivered in its entirety to our customers, with a rigorous sign‑off and review process. Who You Are A brand leader with experience in eCommerce or lifestyle consumer brands (fashion, DTC, retail a plus). A storyteller who blends data with creativity, logic with magic. Skilled in digital, social, influencer, and creative direction, and never afraid to jump on a trend. Understands how communities tick and how to turn followers into fans. Inspires teams, champions great ideas, and nurtures a culture of collaboration and creativity. Has several years of brand, creative, or content leadership experience in eCommerce or lifestyle consumer brands. Proficient with Monday.com, Figma, Microsoft and other creative or AI platforms. Strong commercial mindset. Must have existing work rights in Australia. Benefits Davie’s Dreamball – celebrate milestones by giving our team the chance to win cash prizes. Oodie discount – because comfort should always come first. A fun office vibe – creative, collaborative, snack‑friendly. Learning & development all year round – we invest in helping you grow and thrive. Values we actually live by: Owning our Business, Giving a Sh*t, Doing Cool Things That Make Customers Happy, Opening the Door for Others, and Saying How It Is (Respectfully, of course). Peak season = full focus – from October to Christmas, it’s all hands on deck to make magic happen. One big, close‑knit team – we back each other, celebrate wins, and love what we do. Start Date This role can commence in January; however, we will be moving through our process over the coming weeks. Application Questions How many years of people management experience do you have? Which of the following statements best describes your right to work in Australia? How many years’ experience do you have as a Head of Brand? Have you worked in a role where you were responsible for brand planning? What’s your expected annual base salary? How much notice are you required to give your current employer? #J-18808-Ljbffr