Lifecycle and Retention Marketing Lead

Direct message the job poster from Cbus Super Fund Talent Acquisition Specialist | Business Partner | Stakeholder Management | Recruitment | Professional Services | Project Management | Continuous… A supportive leader and team who value creativity and innovation Create data-driven, personalised campaigns that improve member experiences Enjoy flexibility, additional leave and professional development About Cbus Created by workers, for workers, Cbus Super is one of Australia’s most successful Superannuation funds. For almost four decades we’ve proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we’ve been recognised for the benefits provided to our members and our innovative investment approach. All while staying committed to our member first ethos as a proud Industry Fund. About the role This is your opportunity to join a high-impact marketing function during an exciting period of transformation and growth. At Cbus, we’re investing heavily in digital uplift and member experience, and you’ll be at the heart of shaping how we engage with members across their entire journey, from onboarding to retirement. You’ll have the autonomy to influence strategy, uplift capability, and mentor a talented team of four, while driving initiatives that genuinely improve the lives of our members. In this role, you will: Support the development of the member lifecycle marketing strategy to deliver innovative member journeys. Lead and develop a passionate team, building capability and fostering collaboration. Champion data-driven, personalised campaigns that strengthen engagement and retention. Partner with automation, data, and digital teams to deliver smarter, trigger-based experiences. Play a pivotal role in initiatives that enhance member outcomes and create lasting impact. About you You’re a strategic thinker and a hands-on leader who thrives on creating meaningful member experiences. You know how to turn insights into action and bring people along on the journey. With a passion for data-driven marketing and a knack for building high-performing teams, you combine creativity with commercial acumen to deliver campaigns that make a real difference. You’re a seasoned marketer with: Proven experience in lifecycle and retention marketing, combined with a proven track record of leading and developing a team. Expertise in marketing automation platforms (Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud or similar). A track record of designing data-led, personalised campaigns that deliver measurable results. Strong stakeholder management and the ability to influence and collaborate across teams. A continuous improvement mindset and the ability to coach and uplift capability. The ability to adapt and pivot when needed in a changing environment. Belong at Cbus We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We’re looking for people of all genders, races, nationalities, orientations and of all abilities to join us. We’re keen to hear from you If you've read through the requirements of this role and you feel like you haven’t fully met the criteria, we would still encourage you to apply. We're aware of accessibility barriers when it comes to applying for a job and we want to help. If you require assistance with your application, please contact our Talent Acquisition Team via Like to know more about working with Cbus? Listen to some of our videos with members of the Cbus team on our website, cbussuper.com.au/careers This is a full-time position based in Melbourne #J-18808-Ljbffr