Digital Marketing Manager

Animal Welfare League NSW – Sydney CBD NSW For over 60 years, Animal Welfare League NSW (AWL NSW) has been a leading registered charity dedicated to protecting, caring for and advocating for the welfare of companion animals across the state. We provide expert care for surrendered, neglected and abandoned animals and work closely with communities to promote responsible pet ownership and prevent cruelty. The Opportunity Based in our Sydney CBD office, the Digital Marketing Manager is responsible for overseeing AWL NSW’s digital presence across email, social media, website, paid advertising and fundraising platforms. You will develop high-quality content, deliver effective digital campaigns, optimise donation pathways and ensure consistent, professional brand representation across all digital channels. This role plays a critical part in strengthening supporter engagement and advancing AWL NSW’s mission through impactful digital communication. Key Responsibilities Create and deliver engaging EDMs via Mailchimp, including segmentation and performance optimisation. Manage paid social campaigns across Meta and LinkedIn, including creative development, targeting and reporting. Build and maintain Raisely donation pages to support appeals and fundraising campaigns. Create high-quality digital assets using Canva for social media and marketing needs. Update and maintain website content, landing pages and SEO. Support internal teams with digital advice and campaign execution. Contribute to major organisation-wide marketing and fundraising initiatives. Why You’ll Love It Here At AWL NSW, we offer more than just a job. You’ll be part of a purposeful, values-driven organisation that recognises and supports its people. A supportive and flexible workplace where you can thrive. Financed continued education and development opportunities to support your professional growth. Competitive pay and benefits. Access to an Employee Assistance Program. Retail discounts and staff perks. A culture that values, recognises and celebrates meaningful work. An environment where every individual is empowered to make a real difference each day. About You You’re an experienced digital or fundraising marketer with a strong ability to deliver multi-channel campaigns that achieve real results. You bring confidence across key digital tools, excellent communication and copywriting skills, and the ability to work collaboratively in a fast-paced environment. You’re professional, organised, and creative. Experience in fundraising and/or marketing within a charity, NFP or high-engagement brand Proven success managing digital campaigns with measurable outcomes Proficiency with Mailchimp, Meta Ads Manager, Google Ads, Google Analytics and Raisely (or similar) Strong skills in content creation across digital channels Degree or qualification in Digital Marketing, Marketing, Communications, Media (or equivalent experience) Excellent communication, planning and organisational skills Strong copywriting ability and attention to detail High level of professionalism and ability to handle sensitive situations Passion for animal welfare and alignment with AWL NSW values If you’re looking for a meaningful role where your digital expertise can make a real impact, we would welcome your application. Please submit your resume and a brief cover letter outlining your experience and interest in the position. We look forward to hearing from you. You must have unrestricted work rights in Australia to be considered. AWL NSW is committed to equal opportunity in employment and welcomes applications from all suitably qualified candidates. #J-18808-Ljbffr