Marketing Specialist
vor 21 Stunden
Job Overview Goldy Australia, a fast-growing education and migration agency based on the Gold Coast, is seeking a talented Marketing Specialist to join our team. The ideal candidate will have strong international marketing experience, preferably in the education or migration sectors, and a passion for digital strategy, brand development, and cross-cultural engagement. You'll play a key role in connecting international students with life-changing education opportunities in Australia. Benefits Competitive salary based on experience. Opportunity to shape the brand and marketing growth strategy of a dynamic education & migration agency. Work in a young, multicultural, and passionate team. Exposure to international markets and stakeholder engagement. Flexible work environment based in Southport on the Gold Coast. Responsibilities Develop and implement marketing strategies to attract prospective international students and clients to Goldy Australia’s education and migration services. Conduct market research and competitor analysis to identify emerging education markets, student demand patterns, and new partnership opportunities. Manage and optimise multi-channel digital marketing campaigns, including SEO, SEM, Meta Ads, Google Ads, email marketing funnels, social media content, and website landing pages to drive lead generation and conversions. Build and maintain strong relationships with international education agents, migration advisors, RTOs, colleges, and schools to expand the organisation’s recruitment and referral network. Create high-quality marketing materials such as brochures, newsletters, digital ads, landing pages, presentations, and partnership proposals tailored for agents, students, and institutional partners. Analyse marketing performance using CRM and analytics tools, providing actionable insights on lead quality, conversion trends, ROI, and opportunities for campaign optimisation. Advise senior management on branding direction, pricing strategies, campaign budgeting, promotional activities, and new service offerings to support overall business growth. Ensure marketing compliance with all relevant education and migration regulations, including the ESOS Act, the National Code, and AQF standards. Qualifications & Experience Bachelor’s degree or higher in Marketing, Advertising, Communications, or related field (Master’s preferred). Minimum 2 years’ experience in a marketing role. Strong proficiency with digital marketing tools. Excellent written and verbal communication skills. Creative thinking, initiative and ability to manage multiple projects. Understanding of the international student recruitment sector and compliance frameworks. Excellent communication skills in English; Spanish proficiency highly regarded. About Company Goldy Hub Pty Ltd (ABN ), operating as Goldy Australia, is a boutique agency helping international students and migrants achieve their goals in Australia. We work with trusted educational institutions, migration agents, and a strong global agent network. Our mission is to simplify the journey for international clients through personalised guidance, compliance, and innovative digital solutions. Work Type: Full time Salary: $ Job Publish: Job Expire: #J-18808-Ljbffr
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