Draftable - Marketing Director

Draftable is building the next generation of document drafting tools for lawyers. We're part of Affinda Group, a founder-led global AI company based in Melbourne, Australia. Since launching our first legal product in 2023, over 1,000 law firms and legal teams globally have adopted our product, including leading firms like Allens, King & Wood Mallesons and DLA Piper. We're growing revenue at well over 100% year-on-year, with very high win rates against incumbents and negligible churn. Our flagship document comparison product already matches or exceeds incumbent tools – and it's just the foundation for a broader product suite we're actively building. Our ambition is to become the leading provider of document drafting solutions for lawyers, and the most loved software in a lawyer's toolkit. What makes this role compelling Real traction: You're joining something that's already working – your job is to optimise and scale it, not prove it. Direct impact: Build and own the marketing function at a company where you're close enough to the product and customers to shape everything. Clear vision: Help evolve our brand and positioning as we launch more products the best lawyers in the world rely on every day. Comparison is just the starting point. Focus on long-term value: Work with leaders who care about long-term customer value and product excellence, not just quarterly numbers. Strong culture: A collaborative, low-turnover team where people genuinely support each other and care about the work. Well-capitalised: Capital from Affinda Group is being allocated to Draftable specifically to scale the GTM function. You'll have the resources to scale properly. Why now Legal drafting technology is going through a generational shift. Firms are moving away from aging, bundled platforms in favour of modern alternatives. We’re on the right side of that dynamic - customers are actively switching to us, we're winning head-to-head evaluations in all regions, and customer retention rates are best in class. For a proven B2B marketing leader, this is a rare opportunity: strong tailwinds, a clear challenger story, a product customers love, and the chance to elevate the brand to grow demand. The opportunity We're looking for a Global Marketing Director to help take Draftable from a single category player to multi-product brand. This is a senior, hands-on role for someone who has been on this journey before and wants to do it again – this time with a sharper product, clearer vision, and more ownership. You’ll: Report directly to Draftable’s General Manager Define strategy for brand marketing, including positioning as we launch additional products and a review and evolution of brand look and feel Raise the quality of campaigns and creative, setting a high bar for messaging, content and design quality across all touchpoints Provide frameworks and reporting systems that make marketing KPIs transparent across the business Deliver integrated multi-channel product campaigns on a quarterly cadence cycle. Develop go to market strategy and launch plans for a pipeline of new products Reimagine marketing execution and management in an AI-first culture where people are rewarded for working with AI Coach, mentor, and grow the existing Draftable marketing team. You’re building structure and scale around something that’s already working. What you’ll bring 10+ years of marketing experience in B2B technology. Genuine creativity in campaign experiment ideas, and an ability to recognize good vs bad ideas / design / etc. Experience delivering regular product marketing campaigns in coordination with Product & Sales teams Comfort running experiments and using data to refine strategy and explaining marketing KPIs to non-marketers. Strong coaching and talent development skills – you hire well, give clear feedback, and elevate performance Enthusiasm to use AI tools to achieve commercial goals and increase productivity. Nice to have: Experience selling into law firms or complex professional services organisations Experience taking market share from large incumbents Location & travel Must be based in Melbourne, Australia Flexible working arrangements with regular in-person collaboration AUD $170,000–$220,000 (inclusive of super). Generous paid time off and hybrid flexibility. Final package will reflect experience. How to apply Hit “Apply” to upload a cover letter and your CV. Our process is concise and typically includes: Introductory call, Technical interview, Short work assessment, Final interview with leadership. We're committed to fostering an inclusive workplace and welcome applications from all qualified individuals. We do not respond to unsolicited contact from recruitment agencies. #J-18808-Ljbffr