CRM Marketing Specialist

About Lendi Group Lendi Group is a market‑leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi – Australia’s original and #1 digital mortgage brand – and the iconic Aussie franchise. Company Description Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100 billion and it was named Australia’s Aggregator of the Year for 2024. Why Join Us? Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions. Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy. Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance. Grow & Evolve – Develop your skills and advance your career in a fast‑moving, purpose‑driven environment. Job Description We’re looking for a CRM Marketing Specialist to take our customer experiences to the next level. You’ll craft highly personalised email and SMS campaigns, design end‑to‑end automated journeys, and use Salesforce Marketing Cloud (SFMC) and AI tools to make campaigns smarter, faster, and more effective. This role is full‑time, and while it begins as a 12‑month parental leave cover, there is a view to transition it into a permanent position once that period ends. On a Typical Day You Will Build and optimise personalised email and SMS campaigns in SFMC (Journey Builder, Automation Studio, Email Studio, AMPScript) that align with business goals and deliver measurable results. Design and manage end‑to‑end customer journeys to drive engagement, conversion, and retention, applying strong segmentation and lifecycle understanding. Take a strategic, data‑driven approach to campaign planning – define audiences, set objectives, measure performance, and optimise based on insights. Use AI and automation tools to streamline campaign builds, resolve issues quickly, and improve efficiency without compromising quality. Continuously test and learn through A/B and multivariate testing, using data and insights to enhance performance. Collaborate with Brand, Content, Product, and Distribution teams to ensure cohesive messaging and alignment with broader marketing strategies. Oversee campaign workflows and priorities, managing multiple stakeholders with precision and attention to detail. Qualifications 1–3 years of experience in CRM, lifecycle marketing, or marketing automation within a fast‑paced, high‑growth environment. Proven hands‑on experience with Salesforce Marketing Cloud or similar platforms (HubSpot, Braze, Pardot, etc.). Strong ability to write and amend HTML/CSS for responsive templates and dynamic email content. Comfortable using AI‑assisted tools to improve build efficiency, automate QA processes, troubleshoot errors and surface insights. Collaborative and adaptable, with experience managing campaigns across multiple teams. Naturally curious and creative, with a data‑driven approach to campaign optimisation. Additional Information Lendi Group teams operate across Australia and the Philippines, bringing together diverse expertise, innovative technology and a customer‑first approach to simplify the property journey. Benefits A vibrant, relaxed yet professional culture. Hybrid working arrangement designed to support work‑life balance while fostering collaboration. A holistic wellbeing program offering 24/7 support, including medical, mental health, and financial wellbeing services. Generous paid parental leave: 18–26 weeks for primary carers and up to 4 weeks for secondary carers. Additional week's Loyalty Leave each year after reaching 3 years of service. Wellness initiatives with a strong focus on psychological safety. Our culture is guided by our three core values: ‘We Are Stronger United’, ‘Act Like You Own It’ and ‘Keep Home Loans Human’. These values are part of our DNA—helping us attract, engage, and grow the right talent while building best‑in‑class products. We’re committed to fostering a diverse and inclusive community at Lendi Group. Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big Seniority level: Associate Employment type: Full‑time Job function: Marketing #J-18808-Ljbffr