CRM Marketing Specialist

About Us Lead. Grow. Transform. Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come. Looking ahead, Ford is excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, they are well‑positioned to support Australian businesses in new ways. As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites. Crucially, Australia is a key global development hub for Ford and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest models sold in around 180 markets worldwide. Why Ford? For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Our iconic Mustang proudly holds its position as Australia's No. 1 Sports Car, while the versatile Everest has carved out its place as the No. 1 in its segment. Leading the way, the Ranger continues its rein as Australia's No. 1 Selling Vehicle. These remarkable achievements are a testament to our unwavering commitment to innovation and a customer‑focused approach that has delivered success across our entire lineup, giving us so much to be excited about But we believe we do more than just build award‑winning vehicles—we build careers. Our Employee Benefits Discounted lease car options. Additional Leave days. Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities. Flexible Work Arrangements. Growth and development opportunities via internal and external training. Paid parental leave from day 1. Comprehensive Employee Assist Program. Wellness Programs including Free Flu Vaccinations and Health Checks. Paid volunteer days. As a CRM Marketing Specialist, you will be the Subject Matter Expert (SME) for all Ford Australia CRM touchpoints, dedicated to crafting and delivering an exceptional, seamless customer journey from initial prospect engagement through to our most loyal owners. This role is central to enhancing customer relationships and driving loyalty. Reporting to the Marketing Manager for CRM, Connectivity & Privacy, this role will be based at our Richmond National Sales Company office on a hybrid schedule (four days in‑office). Qualifications Education: Tertiary qualification in Business, Marketing, or a related field. CRM Expertise: Proven experience in developing and managing comprehensive CRM programs. Communication & Acumen: Strong written communication skills combined with robust business acumen and a deep understanding of customer needs. Agency Collaboration: Demonstrated experience briefing and effectively collaborating with agency teams, with a keen eye for detail and the ability to proof agency executions thoroughly. Technical Proficiency: Previous experience with CRM/LMS systems (e.g., SAP, Salesforce) and proficient in Microsoft Office Suite. Responsibilities Customer for Life (C4L) Program Ownership: Strategically manage the entire C4L program, including content development and overseeing all customer touchpoints, such as the Percepta outbound team. CRM Campaign Development & Execution: Develop and execute the CRM components of product and service marketing campaigns, ensuring seamless integration into the broader customer journey. Analyze campaign effectiveness and provide comprehensive results to stakeholders. Lead Generation Management: Lead and manage all lead generation efforts originating from Ford.com.au and third‑party sources, providing necessary training and communications to Field staff. Data Request Fulfillment: Act as a liaison with the Data‑hub team to support the business with ad‑hoc prospect and owner data requests (e.g., for Market Research, ACCC Campaigns). Salesforce Marketing Cloud Enhancement: Support the launch and ongoing development of Salesforce Marketing Cloud by providing expert input and guidance on new features and communications to continuously enhance the Australian customer journey. Privacy & Compliance: Ensure strict compliance with all privacy laws across all customer touchpoints and communications, supporting the privacy officer as required. CRM Subject Matter Expert: Serve as the CRM SME on cross‑functional customer experience projects, providing critical input and support. Champion CRM best practices across the business, upholding the C4L core principles of “Put the customer first,” “Exchange value,” and “Make it real.” Budget & Creative Support: Support the CRM Manager with budget management, creative Statements of Work (SoW), and outbound SoW. If you want to be a part of this challenging and rewarding transformation – Apply Now. Equal Opportunity Ford Australia is an inclusive employer, and all qualified applicants will receive consideration for employment. If you require any support or adjustments to the recruitment process, please contact our Talent and Inclusion Lead Sarah at Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire. ---Applications will close on Sunday 7 December 2025, however, please do not delay your application as interviews will commence before this date--- Please note due to the high numbers of applications we will only be able to contact shortlisted candidates. Ford Motor Company of Australia Pty Limited ACN (Ford) is collecting your personal information in order to consider you for a role at Ford. Ford may also collect personal information about you from third parties such as referees and recruitment agencies for this purpose. Ford may disclose your personal information to its related companies and third‑party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities. Ford’s privacy policy (available at states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD ) or via the contact details set out in Ford’s privacy policy #J-18808-Ljbffr