CRM Marketing Specialist

CRM Marketing Specialist Join to apply for the CRM Marketing Specialist role at Ford Motor Company. Lead. Grow. Transform. Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come. About Us Ford Australia is the largest automotive OEM employer in Australia with around 1,500 engineers, designers, and specialists working across five Victorian sites. We are a key global development hub for Ford, leading the creation of vehicles such as the Ranger, Ranger Raptor, and Everest sold in around 180 markets worldwide. Why Ford? For a century, we've built a legacy as Australia’s No.1 Sports Car, leading segment vehicles, and a customer‑focused culture. We don’t just build award‑winning vehicles, we build careers. Benefits Discounted lease car options Additional leave days Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities Flexible work arrangements Growth and development opportunities via internal and external training Paid parental leave from day 1 Comprehensive Employee Assist Program Wellness Programs including free flu vaccinations and health checks Paid volunteer days As a CRM Marketing Specialist, you will be the Subject Matter Expert for all Ford Australia CRM touchpoints, crafting and delivering an exceptional, seamless customer journey from initial prospect engagement to our most loyal owners. Responsibilities Customer for Life (C4L) Program Ownership: strategically manage the entire C4L program, including content development and overseeing all customer touchpoints. CRM Campaign Development & Execution: develop and execute the CRM components of product and service marketing campaigns, ensuring seamless integration into the broader customer journey and analyze campaign effectiveness. Lead Generation Management: lead and manage all lead generation efforts originating from Ford.com.au and third‑party sources, providing training and communications to field staff. Data Request Fulfillment: liaise with the Data‑hub team to support ad‑hoc prospect and owner data requests for market research and campaigns. Salesforce Marketing Cloud Enhancement: support the launch and ongoing development of Salesforce Marketing Cloud, providing expert input on new features and communications. Privacy & Compliance: ensure strict compliance with privacy laws across all customer touchpoints and communications. CRM Subject Matter Expert: serve as the CRM SME on cross‑functional projects, championing best practices and the C4L core principles. Budget & Creative Support: support the CRM Manager with budget management, creative statements of work, and outbound correspondence. Qualifications Education: tertiary qualification in Business, Marketing or a related field. CRM Expertise: proven experience developing and managing comprehensive CRM programs. Communication & Acumen: strong written communication skills and robust business acumen, with deep understanding of customer needs. Agency Collaboration: demonstrated briefing and collaboration with agency teams, keen eye for detail and thorough proofing of executions. Technical Proficiency: experience with CRM/LMS systems (e.g., SAP, Salesforce) and proficiency in Microsoft Office Suite. Equal Opportunity Ford Australia is an inclusive employer, and all qualified applicants will receive consideration for employment. If you require any support or adjustments to the recruitment process, please contact our Talent and Inclusion Lead Sarah at . Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire. Applications will close on Sunday 7 December 2025. Interviews will commence before this date. Privacy Notice Ford Motor Company of Australia Pty Limited is collecting your personal information to consider you for this role. For details, see our privacy policy at #J-18808-Ljbffr