Digital Marketing Officer

Sanctuary Early Learning Adventure – Southport QLD At Sanctuary Early Learning Adventure, we believe learning should feel like home. We’re a family‑owned organisation that puts respect, connection, collaboration, and inclusion at the heart of everything we do — and now we’re looking for a creative and data‑driven Digital Marketing Officer to help us share that story. This newly created role will work closely with our Marketing Manager to bring Sanctuary’s digital presence to life across all platforms — from paid campaigns and SEO to social storytelling and analytics. It’s an exciting opportunity to join a growing organisation where every campaign, every post, and every insight contributes directly to helping families find their child’s safe space. What You’ll Be Doing Digital Advertising & Campaign Management Plan, execute, and optimise Google Ads and Meta (Facebook/Instagram) campaigns across the Sanctuary group. Manage audience targeting, budgets, and bidding strategies to maximise performance. Monitor campaign results and make real‑time creative and copy adjustments for continuous improvement. SEO & Website Performance Lead Sanctuary’s on‑page and off‑page SEO, including metadata, backlinking, and keyword research. Work with the Marketing Manager to ensure all content reflects our tone, offering, and family‑focused approach. Analyse web performance and implement improvements that drive genuine enquiry growth. Collaborate with our centre teams to plan and publish engaging social content — from reels and short videos to community stories. Develop a strong social media strategy that celebrates our people, our families, and our environments. Manage scheduling, engagement, and community interactions with warmth and authenticity. Keep Sanctuary ahead of emerging trends and best practice in digital marketing and storytelling. Data, Analytics & Insights Maintain dashboards linking digital performance with enquiry and occupancy trends. Provide monthly insights and recommendations to continuously improve outcomes. Ensure campaign tracking and reporting accuracy across all digital platforms. Collaboration & Brand Alignment Partner closely with the Marketing Manager to ensure every piece of content reflects Sanctuary’s tone and values. Support blogs, videos, and lead‑nurture content that connects families with our story. Live and breathe Sanctuary’s values — Connection, Collaboration, Inclusion, and Respect — in every campaign and interaction. What You’ll Bring 3–6 years’ experience in digital marketing across paid, SEO, and social platforms. Hands‑on experience with Google Ads Manager, Meta Business Suite, and Google Analytics (GA4). Experience with SEO tools (e.g. SEMrush or similar). A sound understanding of MS Office suite. Strong understanding of campaign reporting and optimisation. Exceptional written communication and creative flair. Proficiency in Canva, Adobe Creative Suite, video editing, and AI tools. A proactive, organised, and collaborative mindset. Who You Are You’re curious, creative, and love connecting data with purpose. You’re as comfortable analysing campaign performance as you are brainstorming social content ideas. You care about quality, authenticity, and impact — and you thrive in a values‑led environment where your work genuinely helps families connect with something meaningful. Why You’ll Love It Here Work for a family‑owned organisation where your ideas are heard and your work makes a difference. Be part of a supportive, creative, and high‑performing Support Office team. In‑office Gold Coast‑based role within a growing early learning group. Access to five free sessions of health and wellness support through company Employee Assistance Program. #J-18808-Ljbffr