Paid Social Marketing Coordinator

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey. Ready to help shape the future of customer experience at Origin? We’re on a mission to deliver outrageously good experiences for our customers and social media plays a huge role in how we show up. As we transform the way we work and evolve how we engage with Australians, we’re looking for a creative and driven Paid Social Marketing Coordinator to join our team on a 12‑month contract. About the role As our Paid Social Marketing Coordinator, you’ll play a key role in delivering Origin’s social media marketing program. You’ll bring fresh ideas, a passion for digital marketing, and the motivation to craft engaging social experiences that attract, delight, and convert. Working as part of a supportive, cross‑functional marketing team, you’ll help develop, implement, and optimise social campaigns that support our broader marketing and brand objectives. You’ll take ownership of ad trafficking, campaign optimisation, content creation, data reporting, and continuous improvement all while keeping your finger on the pulse of social trends. This is a role where creativity meets commercial impact, giving you the opportunity to help grow customer value and strengthen Origin’s brand presence across multiple social platforms. What you’ll be doing Developing, implementing and managing paid social media campaigns across Meta, LinkedIn, YouTube, TikTok, Spotify and Reddit Collaborating with the team to track budgets and report on campaign performance Creating engaging creative assets and compelling copy that drives strong engagement and conversions Identifying and implementing continuous optimisation strategies to improve channel performance Trafficking digital ads through Google Campaign Manager 360 Supporting post‑campaign analysis and contributing to quarterly social media reports and presentations Staying up to date with social trends, platform changes and best practices Collaborating with internal stakeholders to design and deliver high‑performing social campaigns About you You’re a creative, curious and proactive marketer with a passion for social media and digital engagement. You’re confident working across multiple platforms, analysing performance data, and turning insights into action. You love working collaboratively, managing stakeholders and keeping multiple priorities moving at once. Essential skills & experience 1+ year experience in social media marketing Hands‑on experience running campaigns on Meta, LinkedIn, YouTube, TikTok, Spotify, Reddit or similar platforms Ability to translate marketing strategies into tactical social activity that drives commercial outcomes Strong analytical skills and experience optimising campaigns using data Excellent communication and stakeholder‑management skills Ability to manage multiple tasks and priorities in a fast‑paced environment Experience briefing or managing media and creative agencies Experience with analytics platforms (e.g., Looker Studio, Adobe Analytics, Tableau) Google Marketing Platform certification (Google 360 suite) Why Origin? At Origin, we’re transforming the way we serve our customers and that means new ideas, new ways of working, and plenty of opportunity to make an impact. You’ll join a passionate marketing team with the freedom and support to test, learn and innovate. Origin – Where good change happens. At Origin, we’re powered by people who believe in creating change. We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse. Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you. Here’s a little about us: Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing. Please note unsolicited CVs from agencies will not be accepted. Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future. #J-18808-Ljbffr