Digital Marketing Executive
vor 3 Wochen
Reporting to the Digital Performance Manager (Australia), the Digital Marketing Executive will support the planning, implementation, and analysis of Unibet's digital marketing strategy, with a primary focus on Biddable Media (Performance Social, PPC, Programmatic & Mobile App Install). In this position, you will be responsible for driving top of funnel, acquisition and retention KPIs to our owned assets through innovative techniques and strategies across paid, owned and earned media.
The sports betting industry will provide you with a variety of exciting and challenging work, that will allow you to test your ideas and continually innovate. You will also work with our wider marketing team to refine and optimise our Biddable advertising strategies, overall customer acquisition strategies and conversion optimisation to maximise acquisition and customer lifetime value.
What you will do
Social Media Acquisition, Retention & Brand AwarenessChannels include but not limited to Facebook, Instagram, Twitter & Reddit
Effectively managing the campaign setup and trafficking
Managing the creative briefing process
Writing engaging and compliant ad copy
Monitoring, documenting and optimising campaign performance to reach targets
Analysing data, providing weekly & monthly reports with actionable insights
Actively testing and experimenting to apply the learnings to help drive the ultimate value
PPC AcquisitionFocus on customer acquisition through Google Ads
Effectively managing the account setup and ad hoc campaigns
Writing engaging and compliant ad copy
Actively monitoring, documenting and optimising campaign performance to reach CPA & revenue targets
Analysing data, providing weekly & monthly reports with actionable insights
Actively testing and experimenting to apply the learnings to help drive the ultimate value
Programmatic Display Advertising
Tech stack includes but not limited to: CM360, DV360, MOAT, Xandr DSP, Adform DSP
Effectively managing the Display & Video programmatic buying process
Independently applying the programmatic best practices across platforms
Managing the creative briefing process
Monitoring, documenting and optimising campaign performance to reach targets across the full funnel
Analysing data, providing weekly & monthly reports with actionable insights
Actively testing and experimenting to apply the learnings to help drive the ultimate value
Mobile App AcquisitionCollaborating with central (European) marketing teams
Supporting paid mobile app installation campaigns
App Store Optimisation
Managing the creative briefing process
Reporting and providing recommendations to wider team to improve performance
Search Engine OptimizationCollaborating with central (European) marketing teams
Supporting ongoing SEO initiatives including coordination of content and page updates etc.
Monitoring KPI performance and rankings
Reporting and providing recommendations to wider team to improve performance
Content Creation & Social Support
Supporting the wider marketing team with content ideation, creation, and execution
Providing support to the wider marketing team in organic and paid social media content
Your experience
Demonstrable 1+ years' experience implementing performance social media, SEM, programmatic display and/or SEO campaigns
Experience using Social Media marketing tools (Facebook Ad Manager, Twitter Ads, Reddit Ads)
Experience using Google AdWords
Experience in Programmatic buying (Xandr DSP, Adform DSP)
Experience in attribution, tracking & analytics (CM360, GA4, PBI, Excel)
Naturally data driven - understanding, formatting, and analysing data
Enthusiastic and eager to grow, learn and to bring ideas to the table
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