Digital Marketing Executive

vor 3 Wochen


Perth, Österreich Kindred Group plc Vollzeit
The role

Reporting to the Digital Performance Manager (Australia), the Digital Marketing Executive will support the planning, implementation, and analysis of Unibet's digital marketing strategy, with a primary focus on Biddable Media (Performance Social, PPC, Programmatic & Mobile App Install). In this position, you will be responsible for driving top of funnel, acquisition and retention KPIs to our owned assets through innovative techniques and strategies across paid, owned and earned media.

The sports betting industry will provide you with a variety of exciting and challenging work, that will allow you to test your ideas and continually innovate. You will also work with our wider marketing team to refine and optimise our Biddable advertising strategies, overall customer acquisition strategies and conversion optimisation to maximise acquisition and customer lifetime value.

What you will do

Social Media Acquisition, Retention & Brand AwarenessChannels include but not limited to Facebook, Instagram, Twitter & Reddit

Effectively managing the campaign setup and trafficking

Managing the creative briefing process

Writing engaging and compliant ad copy

Monitoring, documenting and optimising campaign performance to reach targets

Analysing data, providing weekly & monthly reports with actionable insights

Actively testing and experimenting to apply the learnings to help drive the ultimate value

PPC AcquisitionFocus on customer acquisition through Google Ads

Effectively managing the account setup and ad hoc campaigns

Writing engaging and compliant ad copy

Actively monitoring, documenting and optimising campaign performance to reach CPA & revenue targets

Analysing data, providing weekly & monthly reports with actionable insights

Actively testing and experimenting to apply the learnings to help drive the ultimate value

Programmatic Display Advertising

Tech stack includes but not limited to: CM360, DV360, MOAT, Xandr DSP, Adform DSP

Effectively managing the Display & Video programmatic buying process

Independently applying the programmatic best practices across platforms

Managing the creative briefing process

Monitoring, documenting and optimising campaign performance to reach targets across the full funnel

Analysing data, providing weekly & monthly reports with actionable insights

Actively testing and experimenting to apply the learnings to help drive the ultimate value

Mobile App AcquisitionCollaborating with central (European) marketing teams

Supporting paid mobile app installation campaigns

App Store Optimisation

Managing the creative briefing process

Reporting and providing recommendations to wider team to improve performance

Search Engine OptimizationCollaborating with central (European) marketing teams

Supporting ongoing SEO initiatives including coordination of content and page updates etc.

Monitoring KPI performance and rankings

Reporting and providing recommendations to wider team to improve performance

Content Creation & Social Support

Supporting the wider marketing team with content ideation, creation, and execution

Providing support to the wider marketing team in organic and paid social media content

Your experience

Demonstrable 1+ years' experience implementing performance social media, SEM, programmatic display and/or SEO campaigns

Experience using Social Media marketing tools (Facebook Ad Manager, Twitter Ads, Reddit Ads)

Experience using Google AdWords

Experience in Programmatic buying (Xandr DSP, Adform DSP)

Experience in attribution, tracking & analytics (CM360, GA4, PBI, Excel)

Naturally data driven - understanding, formatting, and analysing data

Enthusiastic and eager to grow, learn and to bring ideas to the table

#J-18808-Ljbffr

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