Marketing Head

vor 3 Wochen


Haymarket, Österreich Youroads Vollzeit
- Develop integrated marketing and public relations strategies to enhance brand awareness, drive customer engagement, and increase market share.- Conduct market research to identify trends, opportunities, and competitive threats, and integrate findings into strategic plans.2. Brand Management:- Develop and maintain the company's brand identity, ensuring consistency across all marketing and PR channels and communications.- Identify brand positioning opportunities and develop strategies to differentiate the company from competitors.3. Product Launches and Promotions:- Plan and execute product launch campaigns, including developing marketing materials, coordinating promotional events, and managing media relations.- Develop promotional campaigns and incentive programs to drive sales and market penetration for new and existing products.- Oversee digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and online advertising.- Analyze digital marketing performance metrics and optimize campaigns to maximize ROI and conversion rates.5. Advertising and Media Relations:- Develop advertising campaigns across various media channels, including print, television, radio, and online platforms.- Cultivate relationships with media outlets, industry influencers, and key stakeholders to generate positive press coverage and brand exposure.- Manage media inquiries and coordinate press releases, interviews, and media events.6. Public Relations:- Develop and implement public relations strategies to manage the company's reputation and foster positive relationships with stakeholders, including customers, investors, and the public.- Monitor media coverage and public sentiment, and proactively address any issues or crises that may arise.- Develop and distribute press releases, articles, and other PR materials to enhance brand visibility and credibility.7. Market Expansion and Customer Engagement:- Identify and evaluate opportunities for market expansion, including new geographic regions, customer segments, and distribution channels.- Develop customer engagement initiatives, such as loyalty programs, customer events, and experiential marketing activities.Qualifications:- Bachelor's degree in marketing, public relations, communications, business administration, or a related field. Master's degree preferred.- Minimum of 7 years of experience in marketing and PR roles within the automotive industry, with a proven track record of success.- Strong understanding of automotive market dynamics, consumer behavior, and industry trends.- Demonstrated ability to develop and execute strategic marketing and PR plans that drive business growth and profitability.- Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.- Proficiency in digital marketing tools and platforms, as well as public relations strategies and tactics.- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.Don’t provide your bank or credit card details when applying for jobs.

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