Paid Social Executive

We’re on the lookout for a Paid Social Executive ready to step up and take full ownership of our paid social advertising across our three brands - Sportscraft, Saba and JAG. If you’re passionate about driving growth, constantly testing and learning, and looking to lead a key channel autonomously — this is your next big move. You’ll manage paid social campaigns across Meta, TikTok, Criteo and other emerging platforms. You’ll be trusted to shape strategy, experiment with new ideas, and collaborate with internal teams to bring performance and creativity together. This role is perfect for someone who wants to run the paid social function end-to-end — and make a real impact. APG & Co A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways. We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways. APG & Co has over 1000 employees across Australia and New Zealand. This role is based in our beautiful head office in Mascot. The working environment is dynamic, professional and passionate. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last. The Role Own the paid social channel across Meta, TikTok, Criteo, Pinterest and other relevant platforms — from strategy to execution. Plan and launch full-funnel campaigns aligned with key business and marketing goals. Collaborate with the marketing team to brief in creative assets and provide clear feedback on performance-driven content. Work closely with the eCommerce team to ensure landing pages support and enhance paid campaign performance. Test and learn across creative formats, messaging, targeting, placements and audiences — and translate insights into action. Monitor performance closely and manage budgets to maximise efficiency, scale wins, and hit KPIs. Share performance insights, opportunities, and learnings regularly with the wider marketing team. Stay on the pulse of platform updates and paid social trends, always bringing fresh thinking to the table. You 3+ years’ experience managing paid social campaigns, ideally in an eCommerce or performance-led environment. Hands‑on expertise with Meta Ads Manager and TikTok Ads; experience with Pinterest and Criteo a strong plus. Analytical mindset with advanced Excel skills — you love using data to guide decisions. Strong attention to detail and a creative eye for what works on social. Self‑starter with a bias for action — you take initiative and thrive with autonomy. Collaborative communicator who enjoys working cross‑functionally. Experience in Smartly or similar platforms for paid social automation and optimisation is a plus, although not mandatory. Why You’ll Love It Here You’ll own a key channel and have the freedom to shape its growth. You’ll be supported by a collaborative team. You’ll have room to experiment, learn fast, and make bold moves. You’ll work in a high‑impact role where results are visible and valued. 50% discount on all brands. Flexible working — hybrid of work from home and in our beautiful offices. True work / life balance, including 4pm Friday finish. Birthday leave. Culture Club — monthly social events, monthly morning tea and more. Employee Assistance Program for you and your family. #J-18808-Ljbffr