Performance Marketing Executive

Job description Agency: Department of Tourism and Hospitality Work unit: Tourism NT, Digital and Data Marketing Job title: Performance Marketing Executive Designation: Administrative Officer 6 Job type: Full time Duration: Ongoing Salary: $96,620 - $107,721 Location: Darwin or Alice Springs Position number: 22763 RTF Closing: 08/01/2026 Contact Officer: Dale Kearney on *** or ************@nt.gov.au About the agency: Apply online: APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR TERTIARY QUALIFICATIONS. Information for applicants – inclusion and diversity and Special Measures recruitment plans The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates people with disability by making reasonable workplace adjustments. If you require an adjustment for the recruitment process or job, please discuss this with the contact officer. For more information about applying for this position and the merit process, go to the OCPE website. Aboriginal applicants will be granted priority consideration for this vacancy. For more information on Special Measures plans, go to the OCPE website. Primary objective Drive awareness and conversion for the Northern Territory as a preferred leisure travel destination through data-led performance marketing and cross channel optimisation, contributing to overarching marketing performance measurement in alignment with Tourism NT’s Strategy. Context The Digital Marketing and Data Services team at Tourism NT has a mission to maintain and provide the most advanced and useful digital marketing infrastructure to meet operational and strategic objectives for Tourism NT, whilst delivering expertise in digital and data strategy, project management and compliance with data protection regulations. Key duties and responsibilities Analyse cross-channel marketing effectiveness, uncovering trends and opportunities that inform strategy and improve outcomes. Proactively manage first, second and third-party audience data pipelines and supplier relationships, ensuring data-sharing agreements are in place and data is used strategically to support Tourism NT and partner outcomes. Oversee paid media execution and ensure digital brand safety across all channels, monitoring campaign quality, optimising effectiveness, and maintaining compliance with brand-safety and verification standards. Manage and optimise marketing technology platforms, including analytics tools, Customer Data Platform (CDP) and automation systems, to ensure effective campaign execution and strategic data use across teams and partners. Build and maintain strong, consultative relationships with internal and external stakeholders to support effective, data-informed marketing decisions. Translate and present performance results from multiple data sources into clear, actionable insights and recommendations that guide data-driven decision making and enhance overall marketing impact. Selection criteria Essential Proven experience in a performance or digital marketing role, with responsibility for independently managing, analysing, and optimising campaigns to achieve strategic objectives. Proven ability to facilitate data sharing and manage audience data including first, second and third-party sources in a privacy-forward and compliant manner. Demonstrated ability to interpret complex data and communicate clear, strategic insights and recommendations to marketing teams, partners, and senior stakeholders. Proficiency in marketing technology platforms including a Customer Data Platform (CDP), analytics tools, data activation systems such as demand-side platforms, and paid media platforms including Google and Meta. Skills in behavioural analysis, conversion rate optimisation (CRO), attribution modelling, with demonstrated ability to translate data into actionable strategies that drive measurable marketing outcomes. A good understanding of digital marketing channels including programmatic advertising, search and social media marketing, and how these contribute to integrated campaign performance and overall marketing effectiveness. Ability to work confidently and collaboratively across teams in a fast-paced environment, managing changing and sometimes conflicting priorities. Desirable Tertiary qualifications in business, marketing and/or other related discipline. Advertising or media agency background. #J-18808-Ljbffr