Senior Brand Marketing Specialist

vor 3 Wochen

City of Melbourne, Österreich Dahua Technology Vollzeit

Dahua Technology is a world‑leading video‑centric smart IoT solution and service provider, offering end‑to‑end security solutions to create value for city operations, corporate management, and consumers. We are committed to the mission of "Enabling a safer society and smarter living," and will adhere to our core values of being customer‑centred to provide the market with excellent quality and service. With more than 22,000 employees worldwide, our solutions, products, and services are applied in 180 countries and regions across the Asia Pacific, North America, Europe, Africa, and other regions, enabling customers with speedy and high‑quality services. About The Company Dahua Technology is a world‑leading video‑centric smart IoT solution and service provider. We are dedicated to innovation, customer‑centric values, and building a safe, intelligent, convenient, and efficient society. Key Responsibilities Lead the development and execution of brand strategy to strengthen brand awareness and positioning in the security industry. Manage brand communications, including PR planning, media relations, KOL and content creation. Oversee digital marketing initiatives, including social media, website management, and digital campaigns to drive engagement and lead generation. Design and implement channel marketing programs to support tier three distribution and strengthen partner engagement. Develop and manage marketing campaigns that align with company objectives, ensuring consistent brand messaging across all channels. Monitor and analyze market trends, competitor activities, and customer insights to identify opportunities for brand growth. Work closely with sales, product, and regional marketing teams to ensure integrated go‑to‑market execution. Initial Focus Areas Review and manage PR & media communications to enhance brand visibility. Strengthen local channel marketing programs with distribution partners. Build a robust digital communications strategy to support regional business growth. Qualifications & Requirements Bachelor's degree in Marketing, Communications, or a related field. 3+ years of marketing experience, preferably in IT, security, or technology brand management. Proven track record in brand communications, PR management, and digital marketing. Minimum 2–3 years of demonstrated experience in brand communications and PR management. Strong understanding of B2B, B2C channel marketing models and partner engagement. Experience in both B2B and B2C channel marketing environments is essential. Excellent communication, project management, and stakeholder management skills. Ability to work independently and thrive in a fast‑paced, dynamic environment. Australian work rights are required at the time of application. #J-18808-Ljbffr

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