Global Marketing

Direct message the job poster from IKKARI About the Company IKKARI is a pioneering beauty and wellness brand inspired by Ikaria, a Greek island and blue zone. Blending science, nature, and design, we craft products and experiences that inspire vitality. We are now entering a pivotal stage of global growth and are seeking a culture-savvy, creative storyteller to lead our digital voice and social engagement. This is a unique opportunity to shape how IKKARI shows up in culture, across communities, and in conversation with the world. We believe that when our people thrive, our clients feel it because true vitality starts from within. Community is our cornerstone: a small but mighty team, united by purpose, building something larger than ourselves. We nurture growth through opportunity, collaboration and personal development, empowering each person to contribute their best. Together, we’re on a mission to build the world’s leading Vitality company and we’re looking for self-motivated social community leader and team player ready to help make it happen. About the Role As Global Marketing & Advocacy Specialist, you will be the architect of how IKKARI shows up online. You will own the content strategy, manage our social presence, and play a key role in shaping and executing digital marketing campaigns across channels. This role blends hands-on creativity with strategic thinking perfect for someone who wants to both make and influence. You will work closely with the Global Head of Brand & Communications to ensure that content is not just beautiful, but also drives measurable impact. From growing community and advocacy to supporting product launches, partnerships, and partnering with eCommerce performance. This is a rare opportunity to lead the social strategy of a pioneering vitality brand across our owned and partner platforms worldwide. This role is flexible for the right candidate starting either full-time, or part-time to become full-time with the upcoming global expansion. Responsibilities Lead IKKARI’s content calendar and storytelling across social platforms (Instagram, TikTok, etc). Create and edit dynamic, high-quality video and visual content that embodies IKKARI’s brand identity. Monitor culture, trends, and competitor activity to keep IKKARI at the leading edge. Community & Social Media Management Manage daily social media posting, community engagement, and brand voice. Build authentic connections with influencers, ambassadors, and brand advocates. Scale user-generated content and social-first campaigns that fuel advocacy. Influencer & Brand Partnerships Identify and engage influencers, content creators, and wellness leaders to amplify IKKARI. Support partnerships with aligned brands and collaborators. Contribute to the planning and delivery of pop-ups, activations, and brand experiences. Event & Activation Support Assist in planning and delivering event activations, pop-ups, and brand experiences. Capture content and storytelling opportunities from events to amplify digitally. Analytics & Reporting Track, analyse, and report on performance metrics to optimise content strategies. Present insights and recommendations to the wider team on a monthly basis. Qualifications 2–4 years’ experience in social media, content creation, or digital marketing in prestige/luxury beauty (preferred) or wellness / lifestyle. Strong understanding of social platforms, creator economy, and digital marketing funnels. Understanding of Instagram and TikTok algorithms, UGC best practices, and creator culture. Skilled in creating and editing social-first content that drives engagement and conversion. Organised, agile, and comfortable working in a fast-growing, entrepreneurial brand. Passion and curiosity for category of beauty, wellness, and/or the longevity space. Excellent writing and storytelling skills with an instinct for brand tone. Organised, proactive, and able to thrive in a fast-moving environment. Success in This Role Looks Like Ignite Community Growth & Engagement: Double follower growth and raise engagement rates by at least 30% across priority platforms while elevating positive sentiment and loyalty. Scale Advocacy & Influence: Launch a high-performing ambassador/influencer program that delivers authentic content and drives measurable reach, advocacy, and conversion. Create Content That Moves Culture: Deliver thumb-stopping social-first content and campaigns that place IKKARI at the forefront of beauty and wellness conversations globally. Drive Commercial Impact: Link social storytelling to measurable business results — from successful product launches and activations to increased e-commerce traffic, conversion, and NPS. Elevate Brand Visibility & Relevance: Consistently secure top-tier share-of-voice in key markets and become the benchmark Vitality brand in digital and social channels. Ready to Join Us? At IKKARI, we don’t just market beauty and wellness, we build authentic communities of vitality. As our Global Marketing & Advocacy Specialist, you’ll be part of a brand shaping the future at the intersection of beauty and wellness. As part of our team, you’ll enjoy: Global Scope: Drive IKKARI’s social advocacy and community programs across Instagram, TikTok, WeChat, and emerging platforms, cultivating vibrant communities and authentic brand advocacy worldwide. Career Growth: Shape and scale our influencer, ambassador, and social community strategy within a fast-growing global Vitality brand, with clear pathways to senior digital leadership. Premium Benefits: Competitive base + super + performance bonus, quarterly product allowance, and fashion discounts at Aje. Wellness Perks: 7 annual Wellness Days in addition to annual leave and a wellness allowance for personal self-care. Creative Freedom: Collaborate with a design-led team to craft original, culture-shaping content and experiences that define the future of digital beauty and wellness. Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices and strive to create a workplace that reflects the communities we serve. How to Apply If you’re ready to craft digital experiences that embody vitality and drive global online growth, send your CV and cover letter to #J-18808-Ljbffr