National Marketing Manager

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed. Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture. Job Description Minor Hotels is seeking a National Marketing Managers to lead the development, execution and optimisation of national brand, tactical and partnership campaigns across Australia and New Zealand. Sitting within our central marketing function, this role plays a critical part in driving brand preference, occupancy, and revenue performance. You will be the organisational expert in campaign development, creative briefing, media planning, execution management, reporting and real-time optimisation—ensuring our national campaigns deliver measurable results, consistency and impact. What You’ll Be Doing Lead end-to-end development and deployment of national brand and tactical multi-channel campaigns across audience segments and lifecycles. Create comprehensive campaign briefs for creative and media agencies. Manage the national campaign calendar and ensure seamless cross-functional integration. Drive high-quality creative development aligned with brand guidelines. Oversee media strategy, planning, budget allocation and optimisation. Manage fast-paced campaign delivery with accuracy and attention to detail. Provide detailed reporting, insights and ROI analysis, identifying opportunities for improvement. Collaborate with stakeholders to align campaign activity with business priorities. Identify efficiencies in campaign processes to accelerate speed-to-market. Lead the activation of major brand, media and tourism partnerships. Use customer insights, consumer trends and market analysis to refine campaign strategy. Qualifications Degree in Marketing, Communications, Advertising or a related field. 5+ years’ experience in a national or senior multi-site marketing role. A strong track record delivering large-scale national campaigns for a major brand or network. Advanced skills in creative briefing, campaign development, media planning and reporting. Deep digital and social media performance expertise. Experience working with national and cross-functional stakeholder networks. Exceptional project management skills, thriving in fast-paced environments. Strong analytical ability with confidence presenting insights and performance results. Highly collaborative with strong influencing and relationship-building skills. Additional Information At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance: Career Growth : Learning and development programs to boost your career. Exclusive Hotel Deals : 50% off stays at Minor Hotels in Australasia; 20% off for friends and family. Global Perks : International accommodation discounts across our hotel brands. Retail Rewards : Cashback and discounts at 400+ top retailers in AU/NZ. Experiences : Discounted entertainment and activities. Banking and Insurance : Exclusive health insurance offers and workplace banking benefits. Generous Leave : Parental and birthday leave. Wellness Boost : EAP and tailored wellness support Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth. Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand. #J-18808-Ljbffr