Head of CRM
Vor 6 Tagen
Overview VGW is an interactive entertainment company delivering world-class, free-to-play games. We are looking for a Head of CRM to lead our CRM Marketing team based in Sydney. The Head of CRM is responsible for driving and optimising the end-to-end player lifecycle through data-driven marketing strategies to maximise activation, engagement, retention, re-activation and high-value player engagement. This role leads the CRM team to utilise cutting-edge technology to shape personalised experiences at scale, in partnership with internal stakeholders. Key responsibilities Work alongside the VP of Customer Engagement to develop a contact strategy to drive sustainable revenue growth and player retention across the entire player lifecycle. Influence strategy and decision-making in relation to lifecycle marketing across the organisation. Champion a data-driven culture, leveraging data science, advanced analytics and customer insights to identify growth opportunities, optimise performance across channels and enhance player value and ROI. Map lifecycle touchpoints and develop engagement and retention plans adaptable to product evolution and business priorities. Collaborate with the Customer Operations Manager to optimise the efficiency and accuracy of CRM operations by establishing objectives, policies, procedures and work plans. Develop a tooling and systems roadmap with the Customer Operations & MarTech teams to deliver a suite of customer engagement tools aligned with current industry-leading technologies. Ensure player marketing meets privacy and regulatory standards and drive the adoption of marketing best practices. Build and develop a high-performing lifecycle marketing team with clear objectives and ongoing mentoring and career growth. Develop coaching and mentoring skills of CRM leaders to effectively manage and develop their team members. What you will bring to the role At least 10 years of experience in lifecycle marketing with at least 5 years of experience leading teams. Social gaming experience is highly desirable. Demonstrated experience leading a large, globally distributed team. Demonstrated experience developing complex campaigns utilizing industry-leading marketing technology platforms at an enterprise level. Deep expertise with marketing automation, analytics and segmentation tools at enterprise scale; Braze experience is a plus. Outstanding project management, stakeholder partnership, communication and leadership capabilities. About VGW VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. Our brands include Chumba Casino, Global Poker and LuckyLand Slots, entertaining over one million players in North America. We pioneer sweepstakes promotions for online social games and offer players the opportunity to redeem incredible prizes. One of our core values is that our players come first, emphasising a safe, responsible and positive player experience. Why VGW We are a diverse and inclusive group that wins together, does what’s right, puts our players first, and is powered by passion. We support flexibility for a healthy work-life balance and are committed to growth and career advancement. We offer competitive compensation, perks and benefits, and a mix of in-person and online events and social activities. Role details Seniority level: Executive Employment type: Full-time Job function: Business Development and Sales Industries: Entertainment Providers Find out more at #J-18808-Ljbffr
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Head of CRM
Vor 6 Tagen
Council of the City of Sydney, Österreich VGW Malta Limited VollzeitA leading interactive entertainment company in Sydney is seeking a Head of CRM to lead their marketing team. This role requires at least 10 years of lifecycle marketing experience, including 5 years in leadership. The Head of CRM will drive strategies to enhance player engagement and retention through data-driven marketing. The position offers competitive...
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Head of CRM
Vor 6 Tagen
Council of the City of Sydney, Österreich VGW VollzeitA leading interactive entertainment company based in Sydney is looking for a Head of CRM to drive lifecycle marketing strategies and lead a high-performing team. The ideal candidate will have over 10 years of experience in marketing, including expertise in data-driven strategies, project management, and stakeholder relations. This full-time executive role...
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Head of CRM New Sydney
Vor 6 Tagen
Council of the City of Sydney, Österreich VGW Malta Limited VollzeitVGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class, free‑to‑play games. We're looking for a Head of CRM to lead our CRM Marketing team based in Sydney. The Head of CRM is responsible for driving and optimising the end‑to‑end player lifecycle through the execution of data‑driven marketing...
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Head Of Crm New Sydney
vor 12 Stunden
Council of the City of Sydney, Österreich Vgw Malta Limited VollzeitOverview VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. We're looking for a Head of CRM to lead our CRM Marketing team based in Sydney. Responsibilities Work alongside the VP of Customer Engagement to develop a contact strategy to drive sustainable revenue growth and player...
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Head of CRM
vor 12 Stunden
Council of the City of Sydney, Österreich Vgw Malta Limited VollzeitA leading interactive entertainment company based in Sydney is looking for a Head of CRM to lead their marketing team. The ideal candidate will have over 10 years of lifecycle marketing experience, including 5 years in a leadership role. Responsibilities include developing strategies for player engagement and retention, optimizing CRM operations, and...
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Head of CRM
vor 12 Stunden
Council of the City of Sydney, Österreich Vgw VollzeitA leading interactive entertainment company in Sydney is seeking a Head of CRM to drive lifecycle marketing strategies and lead a high-performing team. This full-time executive role requires over 10 years of marketing experience, with a focus on data-driven strategies and project management. The ideal candidate will excel in stakeholder relations and will...
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Head of Personalised Marketing
Vor 6 Tagen
City of Melbourne, Österreich Kmart Australia Limited VollzeitA leading retail company in Melbourne is seeking a Head of 1:1 Marketing to shape strategies for customer engagement across channels. You will drive immediate performance and long-term value, oversee campaign execution, and lead a dynamic team. The ideal candidate will have a strong background in CRM leadership and personalisation, enabling data-driven...
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Head of Growth
Vor 6 Tagen
Council of the City of Sydney, Österreich at VollzeitAt Stone Real Estate Beecroft | Castle Hill | Epping, we pride ourselves on delivering exceptional real estate services. Our dedicated team of professionals is committed to providing top-notch customer service and achieving outstanding results for our clients. Position Overview We are seeking a dynamic and experienced Head of Growth to join our real estate...
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Head of Technology
vor 3 Wochen
Council of the City of Sydney, Österreich Focus Partners Australia VollzeitJoin to apply for the Head of Technology role at Focus Partners Australia . The Tech and Data Lead will be responsible for driving the organization's technology strategy and data initiatives. This role will ensure the organization's technology stack supports the goals defined. This includes ownership of core platforms such as CRM, portfolio management...
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Head of Marketing
Vor 5 Tagen
Council of the City of Sydney, Österreich Talent International VollzeitHead of Marketing Location : Seven Hills, NSW | Reports to : Head of Sales & Marketing ANZ | Up to $170,000 + super A rapidly growing technology organisation is seeking a senior Head of Marketing to lead their marketing strategy and drive brand growth across B2B markets. The company provides innovative security solutions, including equipment rental,...
