Consumer Marketing Specialist

Join to apply for the Consumer Marketing Specialist role at InfoTrack AU InfoTrack is a leading SaaS technology innovator that is helping a range of professionals, businesses and individuals in a digital age. We care about what we do and the people we work with. We partner with our clients to identify their challenges and constantly look for ways to evolve our products to maximise their impact. The Role We’re searching for a B2C Marketing Specialist – AI Solutions who blends creative storytelling with technical fluency. You’ll use your understanding of AI marketing tools, automation, and emerging tech to help design and deliver campaigns that attract and engage Australians as they adopt trusted, everyday AI solutions. About You You are a creative and curious marketer with a passion for exploring how consumers engage with AI-driven experiences. Skilled at translating complex technical concepts into compelling, accessible stories, and experienced in designing workflows and automations that seamlessly integrate AI tools into campaign delivery. Proficient in Google Analytics, Salesforce, SEM, and marketing AI tools for copywriting, video, and content generation. Analytical yet imaginative, confident in ambiguity, and energised by opportunities to innovate, test, and build new solutions rather than maintain the status quo. Key Roles and Responsibilities Design and execute multi-channel campaigns, leveraging automation, data, and generative AI to personalise user journeys and drive engagement Translate complex AI concepts into consumer-friendly stories and content across video, blogs, AI demos, and chat-based onboarding Launch and measure pilot campaigns for new AI-driven services, optimising creative, conversion, and retention strategies Position InfoTrack as a trusted, safe, and transparent AI brand, experimenting with generative tools to boost creativity and efficiency Use analytics and AI-driven insights to segment audiences, identify trends, and track performance across the consumer funnel Collaborate with product, CX, and data teams to create seamless onboarding, align campaigns with insights, and foster AI-enabled innovation Skills, Knowledge and Experience 4–8 years in marketing across B2C technology, SaaS, fintech, or AI-driven solutions with deep exposure to AI technology solutions Experience using insight tools to segment audiences, identify emerging needs, and refine targeting Experience communicating new tech for everyday use to broad audiences Proven ability to run growth or engagement campaigns across paid, owned, and earned channels Demonstrated experience using AI tools (e.g. OpenAI API, ChatGPT, Jasper, Notion AI, etc.) for campaign creation, content scaling, or personalization Rewards and Culture Personal Development: We have a rich history of providing people with growth opportunities throughout their InfoTrack journey. We provide our people with professional development plans, technical training, leadership programs, and clear career progression opportunities. Reward & Recognition: We have a culture of recognising the contributions of our people and rewarding them for their impact. We have various formal recognition programs as well as access to our employee share scheme. We put an emphasis on staff happiness, so we have a well-stocked snack cupboard, weekly catered lunches, free breakfast every morning, and locally based social committees that drive events for each office, including a Table Tennis competition. Health & Wellbeing: We care about our people’s well‑being and that is why we offer a range of benefits including fully covered gym memberships, monthly in‑house massages, progressive leave policies and access to an Employee Assistance Program. Equal Employment Opportunity At InfoTrack we are a diverse workforce and we’re proud to be an equal opportunity employer. We believe our differences make us stronger. We therefore encourage applications from Aboriginal and Torres Strait Islander people and people of all cultures, abilities, sex, and gender. Location: Sydney, New South Wales, Australia #J-18808-Ljbffr