Digital Campaign Manager

vor 3 Wochen


City of Melbourne, Österreich TRP Agency Pty Ltd Vollzeit

Casual Role: 2–3 Days Per Week with potential to permanent part/full time We are seeking a talented Digital Campaign Manager to manage, optimise, and scale client digital campaigns. This role focuses primarily on Google and Meta (Facebook & Instagram) platforms, with opportunities to expand into additional channels as required. Key Responsibilities Strategise, create, and manage digital campaigns to achieve lead generation and eCommerce goals. Build, optimise, and manage Google Ads campaigns, including Search, Performance Max, and Display formats. Design and execute YouTube and Meta advertising campaigns. Utilise Google Analytics (GA4) for advanced reporting, including event and conversion tracking. Analyse campaign data to deliver actionable insights and drive continuous improvement. Collaborate with internal teams to ensure campaigns align with broader marketing objectives. Digital Platforms Expertise Extensive experience managing campaigns on platforms like Google Ads, YouTube, and Meta (Facebook & Instagram). Proficient in tools such as Google Analytics (GA4), SEMrush, Facebook Audience Planner, and Google Keyword Planner. Desirable Skills (Highly Regarded but Not Mandatory) Experience with email marketing tools like Klaviyo or Omnisend. Familiarity with Google Tag Manager for enhanced tracking and reporting. Hands‑on experience managing Google and Facebook Shopping Feeds. Proficiency in Shopify Admin for campaign support. Expertise in organic social media management. Familiarity with advertising on platforms like TikTok, Pinterest, and LinkedIn. Experience managing campaigns on emerging platforms. Understanding of AI‑driven tools and methodologies for campaign optimisation. Why Join Us? This is a fantastic opportunity to work in a flexible, part‑time role with a strong emphasis on achieving measurable results while driving innovation. Help us shape client success through expertly crafted campaigns and a focus on exceeding brand KPIs. #J-18808-Ljbffr



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