Creator / Content Marketing Manager

Appetise Surry Hills, New South Wales, Australia Creator / Content Marketing Manager Appetise is building the world’s best grocery shopping experience – helping more than 100,000 Australians and New Zealanders each week discover what to cook and get the cheapest groceries across Woolworths, Coles and beyond. Our free app features recipe discovery, meal planning and grocery shopping, letting users browse 3,500+ meals, save favourites from the web, compare prices, build lists and checkout with their preferred supermarket. Behind the scenes we give FMCG brands real‑time insights into how shoppers discover, select and buy their products – a view supermarkets can’t provide. With 20 people across New Zealand and Sydney, we’re scaling fast and need great people to grow our growth engine. About the Role As our Creator‑in‑Residence and Content Marketing Manager you will build Appetise into a content‑marketing powerhouse that millions can’t scroll past. Reporting to the Head of Marketing, you will define strategy, own end‑to‑end execution and amplify thumb‑stopper content that drives app downloads, builds brand, and proves that creativity beats budget. Key Responsibilities Shape the Content Strategy (30%) – work with the Head of Marketing to define the organic strategy across TikTok, Instagram, LinkedIn, YouTube Shorts and emerging platforms. Take full ownership of production from concept to final edit using mobile‑first tools and fast workflow. Identify viral hooks, trending formats and cultural moments that align with our brand and drive attention. Build a content roadmap showcasing recipe inspiration, app benefits, behind‑the‑scenes startup life, and creative storytelling beyond food reels. Understand the needs of B2B and B2C audiences. Study what’s working for brands and creators, adapt the best ideas for Appetise. Create Content That Drives Reach, Virality, User & Revenue Growth (50%) – shoot, edit, and post high‑quality, scroll‑stopping content every day. Be on camera for founder skits, street interviews, app demos and storytelling. Shoot, edit and post cooking and meal‑prep content with recipes from the platform. Dive deep into customer and user insights to discover and double down on what works. Experiment with formats, hooks, pain points and content pillars to drive engagement and reach. Collaborate with the Head of Marketing, founders and team members to create authentic, entertaining, shareable content. Adapt your approach and output for B2B and B2C needs. Drive Growth & Engagement (15%) – post strategically to maximise reach, engagement and follower growth. Review engagement and platform metrics to align with business outcomes: user acquisition, revenue growth and app engagement. Monitor performance metrics (views, shares, saves, follower growth, app downloads) and double down on what works. Feed top‑performing organic content into paid campaigns to lower CAC and improve ROAS. Engage with our community by replying to comments, DMs and building relationships with followers. Experiment & Iterate (5%) – run rapid content experiments to test new ideas, formats and platforms. Stay ahead of platform algorithm changes, new features and cultural trends. Bring a test‑and‑learn mindset: fail fast, scale what works, and always iterate. Who You Are Social‑native – you live on TikTok and Instagram, spotting trends before they peak. Camera‑ready – comfortable on camera, delivering authentic storytelling without a script. Full‑stack creator – you can shoot, edit and post using mobile tools and fast workflows; no production team required. High‑volume executor – comfortable creating and posting multiple times per day and iterating quickly. Scrappy & resourceful – thrive in low‑budget, high‑creativity environments; make magic with a phone, good lighting and great ideas. Production literacy – understand cameras, lighting and production to scale up when needed. Data‑informed – track what works (views, engagement, follower growth, app installs) and use insights to improve. Strategically creative – build brand, drive app growth and reduce acquisition costs; not just content for content’s sake. Startup‑tough – love fast‑paced, high‑autonomy environments where you own outcomes and move without red tape. Obsessed with content – consume, create and think about content all day; see viral opportunities everywhere. Why This Role Matters Organic content is the most under‑utilised growth lever at Appetise. In the food and grocery space, attention is everything – the right content doesn’t just build a following, it drives app downloads, reduces CAC and creates a brand people love. With millions of views up for grabs and near‑zero restrictions, this is your chance to build something from scratch and prove that creativity beats budget every time. What We Offer Creative Ownership – shape strategy, create content, own results in a fast‑scaling company. Global Expansion – create content that scales as Appetise grows from NZ/AU to global markets. High‑Impact Role – your work directly drives app growth, brand awareness and commercial outcomes. Flexible Work Culture – work from our Surry Hills office or from home. Fast Career Progression – join early and grow fast; a role for future marketing leaders. How We Hire Apply now with a quick video sharing why this role excites you. If you’re a good fit, we’ll set up an intro call to learn more. Next, you’ll have a session with the Head of Marketing and one of our founders. Successful candidates will have a final‑stage interview with the Head of Marketing. If you impress us, we’ll move fast – we’re looking for top talent NOW. Apply now. Let’s build something extraordinary. SENIORITY LEVEL: Entry level EMPLOYMENT TYPE: Full‑time JOB FUNCTION: Marketing and Sales #J-18808-Ljbffr