Digital Marketing Specialist

Digital Marketing Specialist At Oolio we believe that hospitality powers communities, and venues are where memories are made. We are committed to supporting the venues at the heart of these moments by being more than a tech partner and providing a genuine partnership that helps our customers thrive. As the home to Australia’s leading POS brands, this role will focus on championing three of the industry’s icons: Bepoz, Idealpos, and Swiftpos. These trusted brands have stood the test of time, powering thousands of venues across Australia, New Zealand, the UK, and the US for decades. From local pubs and clubs to large-scale multi‑venue operations, their solutions help hospitality businesses thrive and grow. We are looking for Are you a skilled digital marketing with a knack for crafting high-impact campaigns that deliver results and would like to focus your efforts wholly on lead generation and campaign delivery ? In this role you will spearhead account-based marketing initiatives, build targeted social and paid campaigns (with a strong emphasis on LinkedIn), and drive S.E.O and content marketing strategies across multiple touchpoints. You will help manage website content and deliver compelling copy and blogs—all aimed at growing our brand presence and attracting the right customers. Key role responsibilities Plan and execute account-based marketing and targeted lead generation campaigns across owned and paid social channels. Optimise campaigns with clear metrics, reporting and a focus on qualified pipeline growth. Support SEO strategies and develop content marketing assets that attract and convert leads. Create and repurpose content for digital channels: website, social, partnership portals, email campaigns and more. Partner with our design team to produce visually appealing assets aligned to our core brand messages. Website & Social Management Update website and landing pages with fresh copy, blogs and resources to support new campaigns and capture inbound traffic. Monitor and report on performance, suggesting optimisations where needed. About You 4–5 years’ experience in digital marketing with deep exposure to digital lead generation and social-driven campaigns. Hands‑on experience with account-based marketing and targeted LinkedIn/social campaigns. Confident copywriter with proven results across multiple content formats. Proven experience with SEO and digital paid advertising channels is essential. Strong project management, reporting, and stakeholder collaboration skills. Tertiary qualifications in Marketing, Communications or related field preferred. Confident working with HubSpot or other CRM platforms to manage campaigns, track leads, and report on performance. Why You’ll Love Working Here Be part of a collaborative, supportive marketing team of six. Work across three major market-leading brands in hospitality tech. See the direct impact of your work on lead growth and brand reputation. Flexible, approachable culture where your ideas are heard and valued. Why us? At Oolio, you will have the opportunity to lead our digital marketing efforts across multiple brands and markets. If you're ready to take ownership of our performance marketing planning and drive growth in a supportive, innovative environment, we want to hear from you Excited about the role but unsure if you tick all or most of the boxes? At Oolio, we value enthusiasm and a willingness to learn, so we encourage you to apply even if you don’t meet all the qualifications listed. Seniority level: Associate Employment type: Full‑time Job function: Writing/Editing and Research Industries: Hospitality and IT Services and IT Consulting Location: Melbourne, Victoria, Australia Salary range: A$65,000.00 – A$90,000.00 #J-18808-Ljbffr