Channel & Customer Marketing Manager (m/f/d) Austria
vor 1 Monat
Mission
Our Mission is to win at the point of sales by developing a strong channel & customer strategy and ensuring excellence in execution in shopper-centric brand-building and reach driven activations for the on-trade, off-trade, and e-commerce channel to support business results. Working in strong liaison with internal channel & customer marketing, consumer marketing & sales team are key to ensure a coherent approach.
Key Responsibilities & Activities
All actions are taken with the clear focus on contributing to the perfect store model as a channel & customer strategic guideline for the channels on-trade, off-trade and e-com to build our brands and generate sales Co-responsibility of the creation and implementation of the channel & customer marketing strategy Leading the assigned individual brands and brand portfolios in the assigned (sub-) channels (taking into account the customer and target group structure of Campari Austria) including conception, implementation and evaluation of innovative and creative activation measures/tools Spritz Menu cards, Campari Negroni Week, Aperol display) Targeted provision of advertising materials for the above-mentioned (sub-) channels Development of sales argumentation guidelines and creation of all briefing documents Supporting the omni-channel journey and also linking channel, social media and B2B PR measures Close collaboration and communication with Campari internal departments, such as Consumer Marketing, Sales, Finance, as well as external partners, such as agencies, global partners, customers, etc. Development of customer-specific VKF concepts in direct customer consultation, especially for activating new customers in system gastronomy Analysis of relevant business parameters and monitoring of competitive activities, trends, customer and channel development Budget management and responsibility; preparation of reports and analyses; management of agencies and service providers; coordination and implementation of FMCG collaborationsExperience
Degree in business administration or similar qualification with a focus on marketing, communications, sales or hospitality Very good brand understanding, as well as curiosity about italian drinking culture, lifestyle brands and innovation Strong analytical understanding coupled with the ability to work conceptually, as well as creative nature Strong communication and negotiation skills coupled with diplomacy and team spirit Quick comprehension coupled with logical thinking skills Organizational talent with a very results-oriented way of working, reliability, a hands-on mentality and a strong sales mindset Willingness to travel Fluent in German and English, solid MS Office knowledgeBenefits
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