Digital Performance Media Manager

Gefunden in: beBee S AU - vor 4 Wochen

Melbourne, Österreich Treasury Wine Estates Vollzeit

About the role

Reporting to the Head of Global DTC e-Commerce, this newly created role will oversee and manage digital performance media campaigns across programmatic, SEM, Youtube, and social media, ensuring clear objectives and driving the performance to achieve the KPIs for both Penfolds.com & CellarDoor.co.

  • Develop industry-leading digital media strategies to maximise performance and ROI while still maintaining premium brand positioning.

  • Manage the performance media strategy & execution across Paid Social, Paid Search, Affiliates and other media platforms.

  • Collaborate closely with the Web team to enhance SEO strategy and support a holistic strategy on Google Search.

  • Analyse digital media performance regularly and work closely with the internal media agency to optimise all campaigns.

  • Partner with CRM & Loyalty team to develop lead generation & recruitment campaigns.

About you

We are seeking a digital media expert with a proven track record in media agencies. Your knack for strategic analysis, collaboration, and persuasive communication sets you apart. Your passion for digital media drives online brand growth, making you a natural influencer in fast-paced environments.

  • Strategic analysis of paid media channels

  • Experience managing mid to large-scale budgets

  • Copywriting experience preferred

  • Expertise in eCommerce, customer acquisition, and SEO

  • Commercial acumen and digital savviness

What’s in it for you

  • AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023

  • Access to the world’s most admired wines through our employee product allowance

  • Flexible/hybrid environment to empower you to be your best

  • Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe

  • Opportunity to build a career across multiple functions (we’re really good at doing this)

  • Structured development programs to support your health, wellbeing and career

  • “TWEforME Day” – an additional day of leave each year, for you to do you

  • Meeting-free Monday mornings (we all love this)

What’s it like to work here?

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now

It takes all varietals

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

How to apply

We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

Please note that cover letters are not required (we really mean this) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.

Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.

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