Marketing Manager
vor 1 Monat
As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan, so weâre committed to continuous improvement in the way patients and professionals measure, track and analyse glucose levels.Â
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Due to business expansion and growth, we are seeking an experienced and innovative Marketing Manager (Primary Care) for our Diabetes Careâ¯division which is responsible for our digitally led sensor-based continuous glucose monitoring technology.
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In this critical and exciting new role, your focus is to develop and implement world-class primary care healthcare professional (HCP) end-to-end marketing, partner with our Commercial & Medical Affairs teams on HCP education strategies and commercialise partnerships with key partners.Â
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Your responsibilities include (and not limited to):Â
- Partner with ANZ Commercial, Sales, Training to align and implement primary care HCP marketing strategies that align to the Area/Global direction, brand road-maps, customer journeys and business plansÂ
- In partnership with Medical Affairs, Commercial & Sales, develop and implement best in class HCP continuing education and activation programs and related events/initiativesÂ
- Devise and drive marketing & commercial sensor technology strategies, plans, and tactics for Primary Care (incl. pharmacies) targeting General Practitioners (GPs), Practice Nurses, Practice Managers, Diabetes Nurse Educators (who work in Primary Care) and other relevant allied health professionsÂ
- Define and drive the digital strategies for medical, websites and HCP websites/apps and work with the CRM marketing manager to drive direct to HCP CRM strategyÂ
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Who weâre looking for:Â
- Tertiary qualificationâ¯Marketingâ¯/â¯Businessâ¯/â¯Commerceâ¯/ Management / SciencesÂ
- Minimum of 6 years healthcareâ¯marketingâ¯management with a predominant focus on primary care is essential:Â
- Customer journey planningÂ
- Customer segmentation modelsÂ
- Medical device industry experience advantageousÂ
- Exceptional digital health literacy & digital marketing experience; excellent digital aptitude, confidence in operating digital health tools and digital business toolsÂ
- A proactive and self-motivated attitude, with a willingness to adapt to changing priorities and embrace continuous learning.Â
- Can develop specific, valuable, innovative strategies and concepts that drive HCP recommendation and endorsement, while not losing sight of the commercial âbig pictureâÂ
- A change agent that is motivated by delivering resultsÂ
- Excellent communication and strong interpersonal skills, with strong ability to influence and negotiate at all levelsâ¯Â
Due to the inherent requirements of the role, the preferred candidate must provide evidence of full COVID-19 vaccination before the commencement date and maintain a fully vaccinated status for the period of employment.
Abbott provides some fantastic benefits for our employees, these include:
- Leading Learning and Development opportunities
- Wellness programs
- Discounted share options
- Being part of an organisation reputed to be a Worldâs Top Employer recognised for our workplace culture that values healthy living, diversity and equal opportunity
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel by refraining from contacting us or forwarding unsolicited profiles.
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