Ecommerce Analyst

vor 2 Wochen

Elsbethen, Salzburg, Österreich Red Bull Vollzeit

Company Description:

Maximizing Business Success with Data-Driven Strategies


In this role you'll utilize web analytics tools (e.g., Google Analytics) to track website performance, user behavior, and online marketing campaigns.

You'll also translate data into clear, compelling reports and presentations that outline actionable insights for business improvement.

Working with cross-functional teams to identify business objectives and key performance indicators (KPIs), and set up analytics tracking to measure success will be another important part of your role.


Maximizing Online Success


Conducting regular audits of web data is essential to ensure accuracy and identify areas for optimization is another key aspect of your role.

You'll provide strategic business consulting to internal stakeholders that will help shape online strategies based on data insights.

You'll provide valuable input on collaborating with marketing, sales, and product teams to optimize web presence and campaigns is crucial for enhancing user experience and conversion rates.


Staying ahead of the curve


In this role you'll keep abreast of industry trends, best practices in web analytics, and emerging technologies to maintain a competitive edge and offer innovative solutions.

Managing A/B testing and other conversion rate optimization (CRO) strategies to improve website effectiveness will be another part of your role.


Bridging Tech and Business, Refining Customer Experience
Developing and maintaining documentation and processes for web analysis and reporting will be a main part of your responsibility. You'll act as a bridge between technical and non-technical stakeholders, translating complex data into understandable business terms.

It will be your responsibility to assist in defining and refining the online customer journey, contributing to improved customer satisfaction and loyalty.


Qualifications:

  • Bachelor's or Master's degree in Marketing, Business, Analytics, Information Systems, or a related field
  • 2 years of experience in a similar role, preferably in a web analyst role
  • Proven experience in web analytics, digital marketing, or business consulting.
  • Strong proficiency with analytics tools such as Google Analytics,
  • Experience with A/B testing, CRO techniques, and SEO principles.
  • Excellent analytical and problemsolving skills with the ability to think strategically.
  • Strong communication and presentation skills, with the ability to convey complex data insights in a clear and persuasive manner.
  • Knowledge of data visualization and reporting tools (e.g., Tableau, Power BI).
  • Familiarity with HTML, CSS, JavaScript, and basic web technologies is a plus.
  • Solid understanding of online marketing strategies and how they drive business success.
  • Ability to work independently and collaboratively in a dynamic, fastpaced environment.
  • Project management skills with a track record of delivering projects on time and to specification.

Additional Information:


Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.229,00 gross per month.

However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

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