Influencer Manager

vor 2 Wochen

Elsbethen, Salzburg, Österreich Red Bull Vollzeit
University degree in marketing, communications, journalism, media or a related discipline

  • Fluent in English (written and spoken)
  • Permanent, Fulltime
Who influences you? Keen to oversee the global strategy for how Red Bull works with Social Influencers? Join us

In this role, you'll oversee campaign generation, talent selection, internal strategy communication, and program reporting. Finally, the role will eventually entail managing a select group of globally relevant social influencers.

Areas that play to your strengths:

All the responsibilities we'll trust you with:
GLOBAL STRATEGY ROLLOUT
In this role you'll work with existing tools and platforms within the influencer program to maximize usage and efficiencies.

You'll strategize on future workflows and product development in conjunction with the tools and platforms but also ensure optimum utilization of resources within the social influencer space so that the entire business uses this marketing channel to the best of its capabilities.


COUNTRY SUPPORT


You'll work with markets and global teams to educate the entire company on ways of working, tactics, and successes in the social influencers space.

You'll hold workshops, give individual support and review talent plans and budgets.

In addition, you'll keep up a global social influencers database of all talent the company works with (globally and locally).


RELATIONSHIP BUILDING


Another part of the role is to build long-term relationships with selected global social influencers and establish individual, year-long plans with opportunities around shared passion points and interests.

You'll support all areas of the business across to help amplify existing marketing initiatives that align with their interests. In addition, you'll manage a group of globally relevant social influencers.

Your areas of knowledge and expertise:

  • University degree in marketing, communications, journalism, media or a related discipline
  • 34 years of experience in marketing and social media, with a clear focus on the creator/influencer industry
  • Strong planning and project management competencies
  • Passionate about the social influencer space and experienced in working with/managing talent
  • An understand of social trends and platforms as well as consumer habits
  • Basic knowledge of the platform creator programs
  • TikTok, Instagram, YouTube
  • Ability to multitask and work in a fastpaced environment
  • Strong interpersonal and communication skills that facilitate crossfunctional collaborations
  • Creative mind paired with an entrepreneurial 'cando' attitude focusing on solutions

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