Marketing Manager – EMEA
vor 4 Wochen
My client is a leading Software Vendor and managed security services provider focused on APIIntegration. Offering a comprehensive portfolio of Cloud Products, consulting and professionalservices, and data protection technology, they helps businesses embrace digital transformation.As the EMEA Marketing Manager, reporting to the Marketing Director, you will collaborate withsales, channel partners and our marketing teams to execute regional B2B marketing programs.We are looking for a driven demand generation marketer with the ability to help generate anddevelop qualified leads, drive customer retention, brand awareness, and support the achievementof sales revenue goals. You will communicate my clients brand values, cloud, and applicationsdevelopments as you successfully implement these initiatives.
Main ResponsibilitiesWork closely with the marketing director to understand and execute integrateddemand programs that will drive pipeline growth in Europe, the Middle East andAfrica – with a primary focus on UKI and DACH (including email marketing, ABM,third-party programs, thought leadership, social & digital media, webinars andevents).
Communicate regularly with sales to ensure alignment as well as proper adoption,understanding and integration of marketing campaigns and programs.
Assist with details and logistics with events, industry conferences and seminars.Ensure sales and marketing alignment with the event objectives and improve pullstrategies, leads and post event follow-up.
Amplify our presence with digital marketing activities – including LinkedIn and othersocial channels, retargeting campaigns and more, to drive engagement and newcustomer acquisition.
Collaborate with sales to identify target prospects, adapt specific messaging andcontent, and analyze and provide feedback on results.
Monitor lead queues and lead development to ensure we have adequate quantityand progress necessary to achieve goals/objectives.
Continuously measure, manage and appropriately adjust campaign effectiveness:lead generation performance, lead conversion ratios, sales cycle conversions,campaign ROI.
Proven experience carrying out marketing efforts, including planning, prioritizing,and implementing strategy
Education and Experience Required:BS Marketing or related field (preferred), MBA is a plus
10+ years cloud, technology marketing experience
Proficiency with Salesforce is essential
30% travel
Skills and ExperienceField marketing experience in the high-tech security industry, with a pan-regionalfocus
Develop and deliver strategies and tactics for inbound and outbound multi-channelcampaigns including events, trade shows, direct mail, email marketing, webinars,social, display advertising, etc.
Ability to write compelling copy, calls to action and persuasive pitches
Experience of working sales and partners to plan and implement local marketingactivities.
Working knowledge of marketing processes especially lead generation andcustomer marketing activities through successful campaign execution
Personable, presentable and articulate.
Strong written and verbal communication skills in a matrix environment
Experience partnering with an enterprise sales team
Strong written and oral communication
Highly organized and proficient at managing multiple projects at the same time
You are metric driven and can draw insight from complex marketing data
You are entrepreneurial and work well in a rapidly changing environment
You are creative, innovative, and always think outside the box
You are highly organized and proficient at managing multiple projects at a time
You are metric driven and have the ability to draw insight from complex marketingdata
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