Director/a de Comunicación Digital
vor 2 Wochen
Funciones:
- Planificación e implementación de estrategias de contenido para promover el reconocimiento de la marca en el mundo digital.
- Seguimiento del plan de marketing enfocado en la estrategia de social media y el análisis del plan de medios.
- Creación y gestión de contenidos para los distintos canales online (Social Media, email, marketing…).
- Definición del Content Plan y de los contenidos a publicar en los diferentes canales.
- Potenciar y coordinar la publicación en Redes Sociales, llevando el control de un calendario de publicaciones multipaís.
- Relación con los medios, responsabilizándose de gestionar la publicación de contenidos en las diferentes revistas técnicas y la relación con los soportes con los que actualmente se trabaja, así como promover y sugerir nuevos soportes.
- Elaborar informes mensuales de actividad, retorno y resultados (análisis web, métricas, definición y seguimiento de KPI’s) de la actividad en Redes Sociales y otros contenidos.
- Realizar análisis continuo del mercado y de la competencia a nivel internacional.
Horarios:
- De lunes a viernes: De 8h-9h (flexibilidad entrada) hasta las 18h.
- Parking
Requisitos
- Formación Universitaria en ADE, Publicidad o Marketing
- Valorable formación especializada o máster en Marketing y/o en Comunicación Digital.
- Experiencia mínima de 5 años en posición similar.
- Idiomas: Inglés, español y catalán avanzado.
- Valorable experiencia con herramientas SEO/SEM, Google Analytics...
Aptitudes y características valorables:
- Creatividad
- Iniciativa
- Capacidad analítica
- Capacidad de negociación y comunicación
- Enfoque al trabajo en equipo
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