Squad Lead Senior Manager, Digital, Marketing
vor 3 Wochen
Some career choices have more impact than others.
At HSBC we exist with the purpose of Opening up a World of Opportunity. We use our unique expertise, capabilities, breadth and perspectives to provide opportunities for our customers and colleagues through global connectivity. We bring together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.
As an HSBC employee in Australia, you’ll have access to tailored professional development opportunities, competitive pay, an embedded flexible working culture and a range of employee benefits. These include market-leading subsidised private health cover, enhanced parental pay and support when returning to work, subsidised banking products and services, bonus leave days and wellness programmes including discounted gym memberships.
Data Analytics, & CRM (DA&CRM) is vital in transforming HSBC into bank fit for the future. The team is functionally part of Global DA&CRM team and locally part of HSBC Wealth and Personal Banking business (WPB) accountable for building and commercializing data asset and advanced analytics capabilities to enhance customer experience reimagined, deliver business growth, enable data led innovation, and drive informed decision. As part of Global function and local business, we have the best of both worlds leveraging our global capabilities while delivering local agenda.
We are currently seeking an experienced professional to join the Australian Data, Analytics, & CRM (DA&CRM) team in the role of Senior Manager, Digital, Marketing, and Customer Analytics.
This is a Squad Lead position which focuses on commercialisation of data science and analytics across Digital Channels, Marketing, Customer Propositions and CX. The role holder will report to the Head of Data, Analytics, & CRM.
Your main responsibilities will include:
•Lead a fungible squad of local and offshore data science & analytics professionals to enable data-led business growth and informed decision-making across digital channels, marketing, customer propositions, and CX, through data-led solutions.
•Proactively identifying opportunities where analytics can create significant business value and solve high impact business and customer problems.
•Build and maintain strong ongoing engagement of stakeholders and senior leaders across the digital channels, marketing, customer propositions, and CX teams.
•Partner with the Senior Chapter Lead, Data Science & Analytics, on quarterly and sprint resource planning to ensure delivery and commercialisation of analytics, machine learning models, and automated self-service dashboards (including tracking of benefits such as financial impact and time/cost savings, and playing back to senior stakeholders and leaders).
•Define new metrics and build cutting edge self-service dashboards for tracking paid media performance (search, display, programmatic, affiliates etc.); CRM performance (Existing to Bank customer interactions across mobile app, chat, eDM, front-line leads and other owned channels); Digital sales funnel performance and Digital channel performance to drive optimisation.
•Maximise efficiency of paid media performance to drive revenue generation and business growth, including solving for channel attribution, campaign optimisation, personalisation, and audience targeting on paid media (utilising existing martech stacks to automate, personalise and optimise customer journeys).
•Partner with Marketing and Group Data, Analytics & CRM colleagues to optimise marketing spend using Marketing Mix Modelling.
•Assist Digital team to identify opportunities and ensure digital assets are correctly tagged for measurement and analysis.
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