chief marketing officer

vor 4 Wochen


Mackay Regional, Österreich https:www.bebee.comjoin Vollzeit

Descripción

EMPRESA DE PRODUCTOS Y SERVICIOS DIRIGIDOS A LOS CANALES B2C y B2B, EN FASE DE GRAN EXPANSIÓN, BUSCA EN LA COMARCA DE OSONA.

CHIEF MARKETING OFFICER

Reportando a la Dirección General y formando parte del Comité de Dirección, será responsable de garantizar el cumplimiento de los objetivos cualitativos y cuantitativos del Área de Marketing y Comunicación. Haciendo incidencia en:

Liderar el equipo del Departamento de Marketing y Comunicación. Definir el posicionamiento estratégico de la Compañía junto con Dirección General. Responsabilizarse de la propuesta de valor de la compañía teniendo en cuenta el posicionamiento de marca y mercado. Definir, desarrollar e implementar el plan de marketing y comunicación, Proponer los presupuestos asegurando el control y la optimización de estos. Elaborar los estudios de mercado y su dimensionamiento. Proponer la creación y desarrollo de nuevos productos y servicios. Apoyar las ventas y lograr los objetivos de captación de clientes. Desarrollar y gestionar las campañas publicitarias y de comunicación. Supervisar las colaboraciones con partners, patrocinios, eventos...

Requisitos mínimos

Grado en ADE, Ingeniería, Marketing, MBA o similar. Experiencia mínima de 5 años en departamento de Marketing, Experiencia en planificación, implantación y análisis de campañas dirigidias a los canales B2C,B2B y relación con partners. Capacidad para liderar el equipo a su cargo. #J-18808-Ljbffr
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