Senior Vice President, Media Analytics

vor 1 Monat

The Loop, Österreich PUBLICIS GROUPE Vollzeit

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview:

The Senior Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment, and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.

Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights.

Role Objectives:

  • The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results

  • Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution

  • Manage client data ingestion for advanced attribution and modeling

  • Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business

  • Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction

  • Drive a culture of 'always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning

  • Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories

  • Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications

  • 15+ years' experience in media analytics, at an agency, on client side, or some combination of the two

  • Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution

  • Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required

  • Strong client management/consultative experience both presenting and resolving issues

  • Extensive experience leading and managing marketing technology projects from ideation through installation

  • Strong critical thinking and problem-solving skills - demonstrated ability to mine data for relevant and actionable insights

  • Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience

  • Demonstrated experience with programmatic audience buying concepts and execution

  • Strong math and analytical skills

  • Advanced MS Office skills (MS Word, Excel, PowerPoint)

  • Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama

  • Very good understanding of traditional and digital media data

  • Excellent project management skills

  • Excellent organizational skills and attention to detail a must

  • Excellent presentation and communication skills

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

24-5319

#J-18808-Ljbffr

  • Senior Vice President, Advanced Media Analytics

    vor 1 Woche

    The Loop, Österreich PUBLICIS GROUPE Vollzeit

    Company Description About Spark Foundry: Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and...

  • Senior Vice President, Electrical Engineering

    vor 1 Monat

    The Loop, Österreich Invenergy Vollzeit

    Invenergy drives innovation in energy. Powered by decades of entrepreneurial experience and unparalleled execution, we solve the energy challenges facing our customers and communities. We provide power generation and storage solutions at scale around the world to create a cleaner energy future. We develop. We build. We own. We operate. We are...

  • Regional Vice President Sales

    vor 1 Woche

    The Loop, Österreich Elara Caring Vollzeit

    At Elara Caring, we have a unique opportunity to play a huge role in the growth of an entire home care industry. Here, each employee has the chance to make a real difference by carrying out our mission every day. Join our elite team of healthcare professionals, providing the Right Care, at the Right Time, in the Right Place. : Regional Vice President...

  • Vice President

    vor 1 Woche

    The Loop, Österreich Fifth Third Bank Vollzeit

    Make banking a Fifth Third better We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. GENERAL FUNCTION: Provide leadership in the pitching and execution of M&A and Strategic Advisory engagements while providing support to IB's Sr. Managing Director in the day to day management...

  • Vice President Internal Audit

    vor 1 Tag

    The Hill, Österreich Molycop group Vollzeit

    Molycop is a dynamic and forward-thinking organization committedto excellence in all our endeavours. We pride ourselves on ourastute, professional approach and dedication to integrity anddelivering strong results. We are seeking a seasoned and strategicVice President of Internal Audit to join our executive team andlead our internal audit function to new...

  • Area Vice President

    vor 20 Stunden

    The Loop, Österreich Everstory Partners Vollzeit

    Apply Job Type Full-time Description Why Everstory At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. At the heart of our mission is a deep understanding of the profound and complex nature of grief. Every person's journey through loss is unique, and we are...

  • Social Media Manager

    vor 2 Monaten

    Council of the City of Sydney, Österreich Two Palms Media Vollzeit

    Two Palms Media is the agency we wanted to work for but couldn’t find. We’re an agency that puts our team first, gives everyone a voice and prioritises a balanced lifestyle.We’re committed to fostering a great culture, which typically brings out the best in everyone.We celebrate the personalities of our family of creative people working at Two...

  • Social Media Manager

    vor 3 Wochen

    Council of the City of Sydney, Österreich Two Palms Media Vollzeit

    Two Palms Media is the agency we wanted to work for but couldn’t find. We’re an agency that puts our team first, gives everyone a voice and prioritises a balanced lifestyle.We’re committed to fostering a great culture, which typically brings out the best in everyone.We celebrate the personalities of our family of creative people working at Two...

  • Senior Media Manager

    Vor 5 Tagen

    Council of the City of Sydney, Österreich Dyson Vollzeit

    Public Relations & Corporate Affairs (Marketing & Communications) Full time Add expected salary to your profile for insights Dyson is a global technology company on a mission to improve people’s lives: whether that be by making the air they breathe safe and clean, or connecting them to high performing machines which keep their homes clean.About...

  • Vice President

    vor 2 Monaten

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    A great opportunity for an experienced investment banker/M&A Advisor to join an active global platform with a generalist sector focus.My client is a well-regarded global investment bank with a great leadership team and a strong client list. Due to growth, they are looking to appoint an experienced Vice President to help them execute a strong and diverse...

  • Vice President Human Resources

    vor 1 Monat

    Council of the City of Sydney, Österreich Ethos BeathChapman Vollzeit

    Vice President Human Resources (HR Business Partner) – Australia Management - Internal (Human Resources & Recruitment) The CompanyWe are representing a global financial services organisation with growing operations and market presence in Australia. With a smaller headcount currently in Australia, this role is a newly created HR Business Partner role...

  • Vice President Human Resources

    vor 4 Wochen

    Council of the City of Sydney, Österreich Ethos BeathChapman Vollzeit

    Vice President Human Resources (HR Business Partner) – Australia Management - Internal (Human Resources & Recruitment) The CompanyWe are representing a global financial services organisation with growing operations and market presence in Australia. With a smaller headcount currently in Australia, this role is a newly created HR Business Partner role...

  • Senior Manager

    vor 2 Wochen

    Council of the City of Sydney, Österreich Woolworths Limited Vollzeit

    Career Opportunities: Digital Operations Performance Manager (982495) Requisition ID 982495 - Posted - WooliesX - NSW - Contractor - Marketing & Communications Golden opportunity to be part of a team that connects digital media with first party data and to help drive behaviour and value exchange. Surry Hills (Sydney) based...

  • Senior Associate, Investor Marketing

    Vor 5 Tagen

    The Loop, Österreich Golub Capital Vollzeit

    Position Information Hiring Manager: Associate Marketing Director Department: Marketing Department Overview The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and burnish the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a...

  • Director, People Strategy and Insights

    vor 1 Woche

    The Loop, Österreich Salesforce.com, Inc. Vollzeit

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category User Experience Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every...

  • Paid Media Specialist

    vor 1 Monat

    Council of the City of Sydney, Österreich Specialized Pipe Technologies Vollzeit

    Paid Media Specialist Work with leading brands Are you a driven Paid Search and Paid Social strategist who wants to be a key member of our team in Sydney? We’re looking for an industry professional to help us continue our success, and that of our clients. Only candidates with rights to work and live in Australia will be considered for the role. THE ROLE...

  • Paid Media Specialist

    vor 3 Wochen

    Council of the City of Sydney, Österreich Specialized Pipe Technologies Vollzeit

    Paid Media Specialist Work with leading brands Are you a driven Paid Search and Paid Social strategist who wants to be a key member of our team in Sydney? We’re looking for an industry professional to help us continue our success, and that of our clients. Only candidates with rights to work and live in Australia will be considered for the role. THE ROLE...

  • Social Media Coordinator

    vor 2 Wochen

    Council of the City of Sydney, Österreich The Aje Collective Vollzeit

    Aje was created in 2008 to translate the effortless Australian lifestyle into fashion. Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful.  Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty...

  • Head of Media and Content Strategy

    vor 1 Monat

    Council of the City of Sydney, Österreich CoreLogic Vollzeit

    Public Relations & Corporate Affairs (Marketing & Communications) Full time Add expected salary to your profile for insights CoreLogic is the leading provider of property data and analytics in Australia and New Zealand. We’re fiercely independent, and we’re considered the best in the business. Every day, our data scientists and researchers...

  • Social Media Specialist

    vor 3 Wochen

    Council of the City of Sydney, Österreich ksubi Vollzeit

    Founded in 1999, Ksubi has evolved into one of the world’s most recognizable and revered. With seven marquee retail stores in London, New York, Miami, Chicago, Los Angeles, Sydney and soon to open, Melbourne, the brand has undergone a successful renaissance hanging in the finest stores and celebrity wardrobes around the world.We are continuing to build our...