Senior Associate, Investor Marketing

Position Information

Hiring Manager:

Associate Marketing Director

Department:

Marketing

Department Overview

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and burnish the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as a market-leader in sponsor finance. Key stakeholder groups include investors, lenders, private equity sponsors and employees. Centralized departmental functions include marketing content and strategy, PR / communications, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop plans in line with business objectives.

Position Responsibilities

The Senior Associate is a member of the Investor Marketing Team which focuses on understanding stakeholder needs and helping build integrated marketing strategies alongside the fundraising teams. They will help support the global institutional marketing initiatives across client segments and will be instrumental in helping the team deliver on distribution strategies.

This individual will be responsible for developing a deep understanding of our business and the client segments including client dynamics and challenges, the needs of the Fundraising Team as well as a working knowledge of the products and solutions that are a focus within the investor segment.

Responsibilities include, but are not limited to:

• Help lead large-scale marketing programs through partnership with Fundraising, Product Specialists, Events and Shared Services Teams which may include:

• Advertising, web, social media, industry conferences, internal events, thought leadership and major sales programs to build awareness and grow the institutional business

• Assist in all phases of the marketing planning process and communicate marketing plans and updates to internal stakeholders

• Help develop and support distribution strategy for marketing initiatives in the Institutional client segments

• Develop strong relationships with the Fundraising Team and act as a partner who aids their sales success

• Partner with the Digital Team to execute email campaigns to various audiences via Eloqua and effectively manage workflow for content creation, list generation and email distribution

• Own channel-specific website content and provide proactive reviews and updates of collateral and webpages as needed

• Project manage and prepare content and marketing materials for institutional conferences and events in partnership with various internal stakeholder groups

• Manage investor facing virtual events including quarterly webcasts and webinars

• Contribute to creating an environment where diversity of thought and experience is welcomed and encouraged

• Support the Head of Marketing and other Investor Marketing Managers on various marketing projects and functional team operations

Candidate Requirements

Qualifications & Experience:

• Bachelor's degree required
• 5+ years of experience in a similar financial services marketing role
• Strong project management and organizational skills with ability to prioritize and be accountable for multiple projects
• Experience with brand amplification and digital marketing platforms; proficiency in Eloqua is a plus
• Excellent written and verbal communication skills
• Demonstrated ability to deliver traditional and digital marketing solutions working as part of a team in collaboration with multiple business stakeholders
• Demonstrated "can do" and proactive attitude
• Proficiency in Seismic, MS Office (including Word, Excel and PowerPoint), Microsoft Dynamics and Microsoft SharePoint
• Strong relationship building skills based on trust and strong work product
• Strong interest and ability to quantify the success of marketing programs
• Ability to identify marketing areas for evaluation and establishing measurement processes with synthesized data
• Knowledge of alternative investment sales process and products is preferred
• Abide by our work-in-office policy then in effect

Critical Competencies for Success

Our Gold Standards Model defines key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.

• Leadership: Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.
• Achieving Results: Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.
• Thinking Critically: Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.
• Personal Effectiveness: Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.

The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.

• Marketing Strategy: Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings.
• Storytelling: Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind.
• Project Management: Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success.
• Analytics: Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.

Compensation and Benefits

For New York Only: It is expected that the base salary range for this position will be . Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an 'at-will position' and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

Golub Capital is an Equal Opportunity Employer.