Marketing and Communications Manager
vor 3 Wochen
Job Title: Marketing and Communications Manager
Location: Melbourne, East Yorkshire
Main Purpose of the job:
Develop a commercial marketing function that drives sales and increases brand awareness, promoting a professional customer focused approach that is focused on both the UK and Export.
Main Responsibilities:
- To develop and implement the Sumo Marketing Strategy to support the bsuiness targets and strategy for growth.
- Develop the Sumo brand and ensure all internal, external and dealer promotional material are in line with brand values.
- To work alongside the Sales Team with the production of reports/presentations for UK and Export dealers and customers.
- To support the wider Sumo team with the organisation and execution of trade shows, customer activities and other on/off-site events. This may include travelling to/from such events to set-up, assist in the running of or break down afterwards. Occasional travel/overnight stays may be required.
- To devise/maintain/update Sumo promotional and sales support material for new and existing products and spares including product brochures, dealer packs and price lists
- To develop and maintain the Dealer Portal and work with the Sales team to develop as a communication tool for feedback and communication.
- To work alongside the Sales Team with the production of reports/presentations for UK and Export dealers and customers.
- Over see dealer marketing support, to promote Sumo with externally organised campaigns, ensuring the Sumo brand is upheld within the dealership.
- To manage and maintain any/all digital/social media platforms on behalf of Sumo including utilisation of YouTube clips of machinery for sales promotion purposes.
- To liaise with external agencies and providers of services such as SEO/PR/Market data etc.
- To edit and circulate regular internal and external newsletters.
- To liaise with internal colleagues, across all functions, following up on the status of current projects and flagging or resolving queries as they arise.
Skills and Experience
- Graduate calibre. (Pref Agricultural background or experienced)
- Previous experience of a Marketing and or Communications/PR role and the ability to fit and work well within a close team environment.
- Excellent written and verbal communication skills including the ability to influence decision makers.
- Previous experience of managing digital and social media as a tool.
- A proven ability to develop and manage relationships over the phone in a strong, confident, clear and polite manner.
- Experience using email creation software i.e. mail chimp
- Ability to manage multiple projects and prioritise as/when necessary.
- A good level of systems and IT skills (especially Excel and PowerPoint) and experience with a CRM system/database would be beneficial.
- Experience in the organising/hosting of on/off-site events.
- Some experience knowledge of agri-business would be beneficial but not essential.
- Strong Presentational skills
For further information please contact Rob.Dunk@sumo1.com
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