Manager, Social and Content

vor 3 Wochen

Sydney, Österreich Mirvac Vollzeit

Mirvac’s people are our most valuable asset. We are proud to have built a culture of inclusivity, innovation and collaboration, becoming a place where people genuinely want to work. Two recent accolades to reflect this are:

  • #1 in AFR BOSS’ Best Places to Work in Property, Construction & Transport 2022
  • #1 Company Globally for Gender Equality in Equileap's 2022 & 2023 Review

We also offer a number of competitive and unique benefits for permanent employees including:

  • Flexible Work Arrangements
  • $1000 of Mirvac Securities Annually
  • Leadership and Professional Development Programs
  • Generous Parental & Partner Leave Policy
  • Unlimited Volunteer Leave and National Community Day
  • Mirvac Pride Committee

Mirvac is an Australian property group with a clearly defined purpose to 'reimagine urban life'. For over 50 years, we've dedicated ourselves to shaping Australia's urban landscape. Our evolution has been significant, growing from a small joint venture to a thriving ASX-listed property group that leads the way in sustainability, innovation, safety and placemaking.

Our opportunity

As the Manager, Social Media and Content you will plan, prioritise and execute integrated, scalable digital experiences across Mirvac’s Asset Management business digital channels. The role will be accountable for setting the strategy for social and digital content to drive engagement and influence customer behaviour positively.

Your responsibilities will include:

  • Lead the development for our social media and digital content strategies including:
  • How our social and content efforts deliver value for the business
  • How success is to be measure and what data will inform execution
  • What channels, formats and platforms should be the focus
  • How to partnerships with brands, content providers and individuals will best amplify our reach and impact
  • How we used paid to extend our reach and engagement
  • What is the optimal delivery mechanism using inhouse (national and asset/centre resources) and agency models
  • Provide thought leadership in terms of how social and content form part a holistic, omnichannel digital experience and integrated with programs and activation
  • Develop program and calendar that that sets out campaigns and content to be delivered by the national, asset/centre and partner team
  • Establish playbook for how social content is delivered at a consistent quality across our channels
  • Support and uplift capability of our asset teams day-to-day to execute social and content marketing activities.
  • Acting as a trusted advisor, collaborator and subject matter expert on social media and digital content to internal and retail partners.
  • Conceptualising, developing and delivering the social and content components of National Programs for the portfolio and at each asset.
  • Manage delivery hands-on, by our marketing teams and/or agency partners
  • Optimising social media plans and processes to drive operational efficiency and effectiveness.
  • Continually optimising and improving the quality and performance of social media channels and digital content relative to the strategy.
  • Providing actionable and meaningful social media and digital content insights to continuously improve campaign and channel performance.
  • Drive digital marketing innovation and working closely with the Technology team and external partners to acquire and make best use of class-leading marketing technology

Your point of difference

  • Tertiary qualification in Digital, Business, Customer, Marketing or equivalent is desirable
  • A minimum of 5 years’ experience leading digital marketing and customer experience delivery
  • Hands on experience in social and content creation
  • Manage of social and creative agencies
  • Experience in a range of social and content tools and platforms
  • Experience using Dash Hudson, Sitecore and Salesforce Marketing Coud are not essential, but highly regarded.

All of these attributes are preferred, if you think you may be the right fit for the role please still apply.

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