Marketing Manager
vor 2 Wochen
AMP Australia helps Australians to manage and grow their wealth throughout their lives.
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Clear job descriptions that help you learn about the role and team.
Only the best roles at Australia’s top companies.
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
In this role, you will be helping us to deliver this exciting new division to market and achieve business growth targets for the Small Business division. This role will create impact by ensuring consistent customer experiences and brand alignment whilst driving commercial success and in alignment with our small business strategy critical to the growth of the Small Business & Personal Banking division.
You’ll make an impact by;
- Work with the Senior Marketing Manager, SME & Intermediary to contribute to the creation of the annual marketing activity plan in line with product, distribution and Group brand objectives and annual business targets.
- With digital marketing subject matter expertise across strategy and execution, full responsibility for development of the overarching customer acquisition and onboarding strategies for Small Business customers; with seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group.
- Ongoing analysis and reporting of performance will be a focus, in particular to uncover performance insights and learnings with robust data points that lead to ongoing continuous improvement.Fluency is required in utilising data and analytics to track campaign performance, optimise campaign performance and conversion in real time, and report on key performance indicators to stakeholders ensuring targets are achieved.
- As part of the overall small business customer acquisition and onboarding strategy, create, seek out and surface fresh ideas and opportunities to do things differently and test & learn – how can the acquisition and onboarding strategy deliver more fully onboarded customers with greater efficiency and productivity (time/cost).
- Build effective partnerships with key Bank stakeholders to enable close collaboration with Bank to develop a strong understanding of both Small Business portfolios – market drivers, pricing strategy, target audience definitions, proposition and offer development and appropriate measures of success.
- Focus channels requiring creative asset development and production, media planning and content creation and production include but are not limited to paid search, social media, email marketing, affiliate marketing, display advertising and owned channels including amp.com.au and AMP Bank app
- Map and govern best-in-class customer journeys to deliver the optimal digital and direct customer experience through acquisition and onboarding.
- Lead the end-to-end development and execution of digital and direct campaigns with the broader Marketing team and key stakeholder engagement to ensure campaign and content delivery is on time, within budget and meets all Legal and Regulatory compliance requirements.
- Continuously monitor industry trends and emerging technologies to identify new customer acquisition and onboarding opportunities.
What matters
- Previous experience defining, implementing, and optimising digital marketing strategies across channels, and preferably within the Banking sector and specifically Small-to-Medium Business Banking.
- Experience in delivering small business marketing and working with product and technology teams to develop and optimise Small Business customer acquisition and onboarding experiences.
- Experience in successfully executing direct and digital marketing campaigns that drive business growth.
- Solid technical understanding of direct and digital marketing strategy, CX, channels and platforms, including email, social media, search and display advertising.
- Understanding of the regulatory and compliance regime for Financial Services.
- Understanding of digital marketing trends and emerging technologies.
- Starting with the customer in mind
- Being curious, always asking why, what and how
- Playing as one team, making the Bank’s goals our own.
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
Develop deep market and customer insights to guide strategy and activities
Skills you'll needWorks with numerical information and performs mathematical calculations to solve problems
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the teamMarketing & Communications
AMP
The purpose of this role is to support delivery and optimisation of the marketing plan covering the suite of various EDB products and services. The role will span but is not limited to traditional and digital marketing and events.
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