Marketing Manager
vor 4 Wochen
On any given day, 2.5 billion people globally use Unilever products to feel good, look good and get more out of life. Our products range from 400+ brands which include Dove, Lynx, Omo, Surf alongside innovative, and purpose-led brands like Ben & Jerry’s, Streets, Continental and many more, giving us a unique place in the lives of people all over the world.
We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap more than 100 years ago, and it’s at the heart of how we run our company today.In 2022 Unilever Australia & New Zealand became a Certified B Corporation (B Corp), joining a growing network of organisations committed to galvanising a stronger, more inclusive, equitable and regenerative economy for all.
A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and is pioneering flexibility. There’s no better time to join our team
At Unilever ANZ, we have also embarked on something special: we are proud to be undertaking a 4 Day work week trial. This trial will see our staff retain 100 percent of their salaries, while working 80 percent of the time and delivering 100 percent of business outcomes. The Marketing Manager role is designed to be fully functional in the 4-Day work week trial.
Purpose of role:
The Marketing Manager role is instrumental in driving and growing the Ice Cream brands for Unilever.
Our Ice Cream category vision is measured in smiles and happiness – Ice cream makes you happier
Develop and deliver a clearly articulated category innovation & business plans for specific brands in order to deliver against long and short term category objectives
Drive profitable growth for Ice Cream through the category and business plans
Building business partnerships with regional category/brand team as well as customer marketing, customer development, finance and supply chain
Partnering with Global to execute or create winning mixes & communication assets for the Australian/NZ markets
Role Responsibilities:
Act as a support to the GM in driving long term strategy and delivering in year plans for designated categories/brands.
Drive competitive growth, through consumer and trend led innovation and activation, but also through all elements of 6P including promotional plans & strategic pricing.
Deliver portfolio P&L in line with business objectives including resource prioritization, lead development of quality input into medium forecast and creation of any necessary contingency plans.
End to end tracking and optimisation of Innovation deployed.
Embrace the love of consumer mentality and ensure the plans are consumer by fully understanding habits, usage and needs.
Work collaboratively with key stakeholders to deliver brand plans that are aligned cross functionally.
Development of brand communication.
Drive behaviour of empowerment, experimentation and collaboration.
Develop direct reports to perform at Assistant Brand Manager level and beyond.
Budget management responsibility
Does this sound like You?
Strong experience in Marketing, particularly previous experience in consumer goods, communication development, media strategy and deployment, activation planning and deployment.
Experience in executing with and through retailers, particularly in engaging with major retailers / food chains at similarly senior levels.
Proficiency in briefing, critiquing and providing direction to agencies on various elements of communication development and activation
Strong understanding of Brand Management, Brand activation, and Channel marketing with breadth in Customer marketing, Brand Development, R&D and Supply Chain interaction.
Proven experience in developing innovation projects and business cases though to launch.
Commercial acumen and experience working in a cross-functional team with holistic P&L responsibility.
Experience managing direct reports, and/or fulfilling coaching and mentoring roles for others.
Trade Customer experience – either in direct customer/category roles, or strong experience in presenting to and/or negotiating with major customers.
Strong NPD skills, with experience in developing mixes.
Good understanding of all aspects of consumer insight, including monitoring brand health, measuring comms effectiveness, innovation insights and evaluation, and sales performance monitoring.
What awaits you at Unilever?
The core of Unilever’s culture is captured as Human, Purposeful, Accountable. You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success.
This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally. You will also benefit from amazing discounts on external company products, attractive employee referral reward program amongst other benefits. This is a great opportunity to work within an iconic and global organisation. We have gained our reputation as one of the world's most admired employers by providing an environment where individuals can achieve their goals, both professionally and personally.
Make no mistake we expect a lot from our people as they do of us. So, if you can rise to the challenge, don't waste any time - apply now
If you require reasonable adjustments for the application and recruitment process, please advise us on ANZ.talent@unilever.com .
Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.
At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.
About UsBetter Business. Better World. Better You.We’ve been pioneers, innovators and future-makers for over 120 years. Learn More
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