Programatic Marketing Specialist
Vor 3 Tagen
You’re part of the Chief Customer Office. Or CCO as we like to call it. We’re a customer-obsessed bunch, committed to helping all Australians own their own home. Together, we manage the entire customer experience. From attracting new customers through our strong brand and clever propositions, to retaining them and making them brand advocates through our award-winning service and support.
Your team
The Digital Marketing team executes and provides advice on a wide range of performance marketing initiatives for Great Southern Bank to acquire, engage and retain customers. This team has full accountability for Paid Search, Social, Display, Video and Affiliate marketing, and provides insight and advice to other business units to create connected omni-channel experiences.
We have the opportunity for a Programatic Marketing Specialist to join the team.
This is a full-time permanent position based in the Brisbane CBD head office.
You report to the Senior Manager – Digital Marketing, who reports to the Head of Marketing, who in turn reports to the Chief Customer Officer
Your impact and contribution
The Programmatic Marketing Specialist is empowered to develop and execute digital marketing campaigns across paid social, display and video channels with the primary goal of increasing brand awareness and consideration, while also supporting business growth.
You will have real ownership of results with end-to-end campaign management accountability across all programmatic activity, along with the opportunity to work alongside some of Australia's best marketers and use cutting edge tools.
You will be a solution-orientated strategic thinker, who has experience running programatic marketing campaigns and loves getting into the data.
Your responsibilities
- Planning, execution and optimisation of Paid Social, Digital Video, Display and Remarketing campaigns with full ownership of results for all products within Great Southern Bank.
- Setup programmatic campaigns end to end including Implementation, trafficking, budgets, optimisation, brand studies, cross-channel R&F and pacing campaigns to deliver targets based on allocated budgets.
- Distil key channel insights and data to the most critical elements to influence differentiated targeting, messaging, flighting and optimisations. Draw actionable insights from the DSP and Ad server to make key business decisions
- Negotiating deals and guaranteed buys with external partners in line with marketing strategy and media plan.
- Develop and maintain a regular reporting cadence for marketing campaigns and provide ad-hoc reporting as required.
- 3 plus years’ marketing experience in a digital marketing or advertising agency with a focus on programmatic media. (Financial Services experience desirable).
- Proven experience implementing complex social, video and display campaigns, ideally for large brands with sizeable budgets.
- Proficient with DV360, Campaign Manager, YouTube, Facebook ads and ideally experience with TikTok Ads and other publishers.
- Reporting capabilities across Google or Adobe Analytics, Microsoft Excel or Google Sheets and Data Studio / Power BI / Tableau / similar suites.
- Business/Marketing degree or similar tertiary level qualification.
- Google Marketing Platform Certification is highly desirable.
- Facebook Ads Certification is highly desirable.
- Adobe Analytics Certification is highly desirable.
For over 75 years, we’ve been putting our customers first, and today we look after the financial needs of more than 380,000 Australians. We have recently changed our name from CUA to Great Southern Bank but we remain customer-owned and firmly focused on helping all Australians own their own homes.
We’re ambitious and as we continue to grow, we are investing significantly in technology, products, and people. We have a culture that's fun, approachable, and supportive - allowing our team members to be their best every day, whether that's at work or at home.
We're hugely excited about the journey ahead and are looking for talented and enthusiastic people who want to be part of a winning customer team. If you are motivated, energetic, and dedicated to helping our customers achieve the great Australian dream, we want to hear from you
Questions? Please email Danielle Moore - Danielle.moore@gsb.com.au
At Great Southern Bank, we’re committed to building a strong, inclusive and diverse workplace, where people feel a sense of belonging, are valued, connected and respected. We value diverse backgrounds, cultures, abilities, ideas and experiences; recognising the benefits they bring to our work, our communities and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, fair and equitably decision making that empowers our people to be at their best every day.
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