AliExpress-Marketing Lead-Mexico
vor 3 Wochen
1. Fully understand business strategy planning from multiple dimensions in order to enhance brand perception. Develop and execute comprehensive brand strategies that align with the company's mission, values, and business objectives.2. Understand the demands of customers, users, products, partners and other relevant parties, and explores deep-level needs in communication. Oversee the creation and maintenance of a compelling brand identity, including logos, visual assets, brand guidelines, and messaging.3. Be able to participate in the strategy formulation of the department and put forward reasonable and effective suggestions; at the same time, be able to find the department's business problems and opportunities. Craft and communicate a consistent and compelling brand message across all channels, ensuring alignment with the target audience and market trends.4. Have the ability to solve problems in innovative ways using past experience and project prediction, during project planning and execution.5. Be able to coordinate cross-departmental resources based on the understanding of the horizontal architecture and resource distribution of the business, reach consensus, and achieve results through collaboration.
Position Requirement
1. Bachelor's degree in marketing, communications, or a related field (Master's preferred).2. Proven experience (5+ years) in branding, brand management, or a similar role. Leadership and team management experience.3. Strong understanding of branding principles, design, and market trends. Excellent communication and interpersonal skills. Strong project management skills.4. Creative thinking and the ability to develop unique brand strategies. Proficiency in branding software and tools. Ability to adapt to a fast-paced and changing environment.5. Past experience in E-commerce and Tech companies is a plus.
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