Head of Brand Marketing

vor 3 Wochen

Council of the City of Sydney, Österreich ClearCompany Vollzeit

Do you get a thrill when your work goes Viral? This is the perfect role for you Head of Brand Marketing with a leading online womens fashion brand

PSA to all Fashion & Social Media Obsessed Heads of Brand Marketing

Our client is looking for you to join their team and report directly to the business owners. You'll develop and execute a global marketing strategy, oversee brand and product marketing, drive consumer engagement, and lead cross-channel marketing experiences.

Collaborate with directors to achieve their 1, 3, and 5-year brand objectives.

Key Responsibilities:
Brand Strategy & Innovation:
  • Develop and implement a global marketing plan focused on fashion trends.
  • Create annual brand marketing plans with clear goals and KPIs.
  • Develop innovative marketing strategies for acquisition, engagement, and brand equity.
  • Maintain a consistent, fashion-forward brand voice across all touchpoints.
  • Monitor fashion industry trends and competitive activity.
  • Plan and execute global fashion campaigns and promotional activities.
Team Management:
  • Lead the Marketing team (Brand, Social & Influencer) to achieve fashion-focused targets.
  • Oversee social media and influencer strategies.
  • Collaborate with Creative, Digital, and Social teams to ensure cohesive fashion messaging.
Project Management:
  • Own the Marketing calendar aligned with key fashion events.
  • Manage brand campaigns and collection launches.
  • Lead campaign meetings and oversee end-to-end execution.
Marketing Activity & Community Management:
  • Ensure brand presence in key fashion events and holidays.
  • Manage Press, Publicity, and brand reputation.
  • Build community relationships within the fashion industry.
Public Relations Management:
  • Develop and execute a fashion-centric press strategy.
  • Ensure a positive brand reputation through strategic fashion partnerships.
Brand Voice & Messaging:
  • Maintain a consistent fashion brand identity.
  • Manage communications across all marketing channels.
Budgets, Reporting, & KPIs:
  • Manage Brand Marketing investments and KPIs.
  • Innovate to maximize outcomes within the fashion sector.
Requirements:
  • Proven experience in a similar role within fashion, e-commerce, or retail.
  • You can say "i've been there, done that, gone viral"
  • Expertise in brand development and multi-channel marketing campaigns.
  • Strong relationship-building skills in the fashion industry.
  • Excellent communication and project management skills.
  • Proactive, detail-oriented, and passionate about fashion.
Benefits:
  • Competitive salary
  • Hybrid office/home working arrangement
  • Fast-paced, fashion-focused work environment
  • Staff discounts and company events throughout the year.

If this sounds like you, apply today or email your resume straight to jayderosen@jivaro.com.au

Please note, only shortlisted candidates will be contacted.
For a full list of our current vacancies please visit our website: www.jivaro.com.au #J-18808-Ljbffr

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