Marketing Operations Manager
Vor 5 Tagen
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At Objective, we create software that makes a difference. With over 400 people and five development labs spread across Australia, New Zealand, the United States of America, and the United Kingdom, Objective is a leading developer ofSaaS solutions for the government.
Our role:
We are looking for a go-getting MOPS manager who is keen to drive positive change through process and technology with a mind to make our marketing initiatives more successful.
To be successful in this role, you’d ideally be intellectually curious, love connecting dots, be results-oriented, not scared to architect new solutions -- with a mind to build repeatable processes, and ready to collaborate broadly across sales, marketing, and other operations teams, to name a few. You’ll do all of this by flexing your SFDC and marketing automation know-how (we use Pardot), but also through your ability to wrangle decision makers and stakeholders whilst driving them to not settle for mediocrity.
This role reports to the Chief Marketing Officer and may have people management responsibilities in the future. It is pivotal to the success of the marketing team and the overall growth of the business.
A day in your role:
- Campaign Orchestration and Reporting - Develop program strategy, train and unite stakeholders for flawless delivery, and provide insightful performance reports. Also, keeping a keen eye on campaigns, continually fine-tuning them for peak performance.
- Operational Efficiencies - Streamline campaign processes for optimal launches and ongoing improvements.
- Technical Change Management - Transform business requirements into technical specifications for implementation.
- Audience Management - Use, manage, and enrich data effectively for detailed audience targeting.
- Campaign operations - Guide marketers to implement programs to efficiently guide leads through their lifecycle and nurture stages.
- Campaign Monitoring and Optimization - Keep a keen eye on campaigns, continually fine-tuning them for peak performance.
- Salesforce Reporting - Create insightful reports and dashboards to track marketing campaign success and return on investment.
- Funnel tracking and conversion optimisation - Work closely with marketers to boost conversion rates through strategic data analysis
- Campaign QA - Ensure operational excellence with thorough design and release of pre-launch checks.
- Conversion tracking - Work closely with marketers to boost conversion rates through strategic data analysis.
- Marketing Engine Innovation - Continuously assess and improve our tooling and processes.
- Other duties as reasonably requested.
Your skills, experience and beyond:
- Strong knowledge and experience in B2B marketing at SaaS companies.
- In-depth marketing automation/CRM experience (ideally Pardot and Salesforce).
- Operated ABM platforms like Demandbase or Zoominfo
- Experience with marketing tools and automation systems (Salesforce.com, GTM, GA4, VWO et al.) with demonstrated ability to interpret and translate analytic results into implications for customer acquisition and demand generation for marketers.
- Proven project management skills – preferably as a user of Asana.
- Excellent written and verbal interpersonal communication skills, with a demonstrable track record of building solid relationships with key internal and external stakeholders.
- Ability to operate cross-functionally to translate ideas and projects into repeatable processes which drive marketing productivity.
- Ability to work to meet deadlines while displaying self-motivation, initiative, and flexibility.
- Creative approach to problem-solving, innovation and issue resolution.
Perks that define awesome:
- Adaptable work structure fostering balance.
- Experienced counsellors for valuable guidance.
- Cutting-edge tech tools enhancing productivity.
- Abundant learning resources to enhance your skills.
- Social gatherings to unwind and promote team bonding.
- We are an endorsed employer for all women. See our range of benefits directly at WORK180.
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole selves to work each day. At Objective, we never discriminate based on any recognized characteristics or any other prohibited by applicable law.
To provide a positive experience, please advise our Talent Team of any adjustments required during the recruitment process so we can support you.
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole selves to work each day. At Objective, we never discriminate based on any recognized characteristics or any other prohibited by applicable law.
To provide a positive experience, please advise our Talent Team of any adjustments required during the recruitment process so we can support you.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
What's your expected annual base salary?
How much notice are you required to give your current employer?
At the core of everything we do are our guiding values.
Integrity:
We respect each other. We do as we say. We do the right thing.
Expertise:
We are experts, thoughts leaders and trusted advisors. We leverage our experience and expertise. We openly share our knowledge.
Great people. Great teams:
We are passionate about working with great people. We empower our people to make a difference. We believe that individuals can be brilliant, but it’s teamwork that delivers amazing results.
We believe there is always a solution. We relentlessly strive for outcomes.
We aren’t afraid to challenge the status quo. We take informed risks. We don’t let structure or process get in the way.
Results Matter:
We’re passionate about our customers’ success. We do what it takes to deliver the outcomes. We measure results and celebrate success.
Source: this is an extract from the company’s own website.
At the core of everything we do are our guiding values.
Integrity:
We respect each other. We do as we say. We do the right thing.
Expertise:
We are experts, thoughts leaders and trusted advisors. We leverage our experience and expertise. We openly share our knowledge.
Great people. Great teams:
We are passionate about working with great people. We empower our people to make a difference. We believe that individuals can be brilliant, but it’s teamwork that delivers amazing results.
We believe there is always a solution. We relentlessly strive for outcomes.
We aren’t afraid to challenge the status quo. We take informed risks. We don’t let structure or process get in the way.
Results Matter:
We’re passionate about our customers’ success. We do what it takes to deliver the outcomes. We measure results and celebrate success.
Source: this is an extract from the company’s own website.
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